News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
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News: Leap Motion Nearly Jumped on Board Apple's AR Train Twice, Report Says
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
News: The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
News: Magic Leap Teams with Andy Serkis Effects Studio Imaginarium for New AR Experience
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Kickstarter Game System Uses iOS & Android Devices to Merge Tabletop Gaming with Augmented Reality
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
News: Facebook Notches Win Over Snapchat with AR Gaming for Messenger Video
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
News: Moviebill Captures the Dinosaurs of 'Jurassic World: Fallen Kingdom' in Augmented Reality
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
News: NBA AR App Launches on Android & Adds Portals to Playoffs
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
News: Google, Amazon, & More Invest $28M in Nerve-Tapping Technology from CTRL-Labs
New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.
News: Microsoft Video Shows Off BAE Systems' HoloLens-Powered Manufacturing Training Solution
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.
News: View the Lands You'll Conquer in 'God of War' with Mimir's Vision AR App
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
News: Microsoft Japan Concept Video Demos How HoloLens Will Help Pilot the Drone Ships of the Future
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.
News: This Augmented Reality Panda App Uses the Voice of Kristen Bell to Teach Kids About Nature
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
News: Brian Eno Brings Interactive Music Composition to Augmented Reality in 'Bloom: Open Space' Event
Famed musician and composer Brian Eno is giving the air guitar and drumming crowd the means to make music from their gesturing through the Microsoft HoloLens.
News: AR Cloud Startup 6D.Ai Plans to Use Smartphone Cameras to Create Accurate 3D Maps, Facilitate Multiplayer AR Games
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
News: Cornell Researchers Use Augmented Reality to Craft 3D Printed Objects in Real Time
We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing.
News: Here Are All the New Emojis in the Galaxy S8 Oreo Update
New emojis are coming with the Android Oreo update for Galaxy S8 and S8+. Samsung Experience 9.0 has been updated to Emoji 5.0, adding 239 brand new emojis when you take into account gender and skin tone variants. While there are minor changes across the board, we wanted to focus on the newly created emojis so you'll know what's available to you.
Apple AR: Now You Can Give Your Sweetheart an AR Valentine's Day Card
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
News: Google Skips ARCore to Add AR to Motion Stills App
If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit.
News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
News: Google AR Product Head Defects to Facebook to Lead Camera Efforts
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
How To: Sort App Store Reviews on Your iPhone in iOS 11.3
With the release of the iOS 11.3, iPhone users have new features to both sift through and look forward to, such as increased battery health information and control, new Animoji on iPhone X, and Health Records in the Health app. A smaller change with the update, however, is also a useful one — a new way to sort App Store reviews.
News: Microsoft Gives Us a Peek at the Reality Room Created for Employees to Experiment with AR & VR
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
News: First Online Multiplayer HoloLens Game Lets You Battle with Virtual Cars Against Others Anywhere
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
News: Apple's iPhone X Animojis Are Now Invading Your Favorite TV Shows
Just a day after the release of the iPhone X, the music-meets-comedy pastime known as Animoji Karaoke quickly emerged as one of the popular (albeit frivolous) features used to justify spending $1,000 for Apple's newest smartphone.
News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
Apple AR: Fruit Ninja Makers Aim for Viral AR Gaming Hit with Siege Breakers
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
News: Facebook Messenger Update Targets Augmented Reality Features in Snapchat
Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app.
News: SyFy's New 'Happy!' AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!
News: WayRay Wows Auto Industry with AR Navigation Tech
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
News: Old Meets New as Mobile Classic Snake Slithers into AR
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
Apple AR: Dunkin Donuts Goes All in for the Solar Eclipse with 'Moonchkin' App
The total solar eclipse is just a few days a way and everyone is buzzing about it. It will be visible in the US from Oregon to South Carolina with 16.5 million people able to view it.
News: Your Favorite Paintings Are Getting a 2017 AR Update at Ontario Gallery
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
News: Become Fluent in Daenerys Targaryen's Mother Tongue Using the Duolingo App
"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone.