Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
If you find yourself emailing the same email over and over again with just a few changes such as new addressees, or if you're constantly replying to messages with the same response, typing it out every time is, well, a waste of time. Spark, a third-party email client for mobile devices, takes all the work out of this — no matter which email account you need it for.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
The Sony Xperia XZ Premium brought 4K HDR to a Sony flagship along with some competitive internals, while the Xz1 brought some powerful specs in a more midrange, traditional form factor. While it only makes sense to be excited about what's coming next, Sony has yet to show us the XZ2. For now, we need to stick to the rumor mill. Thankfully, the rumor mill is a fun place to be.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Whenever you would use "Portrait Mode" in iOS 10 on your iPhone 7 Plus, the camera would save both a regular and depth effect version. If you were low on space, you could always opt to save the depth effect version only, but this setting is now gone in iOS 11. While at first it seems like only the depth effect version is saved now, the normal version is still there, whether you like it or not — it's just hiding.
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
Ride-sharing firm Lyft says it will continue to rely on drivers in the near and long term even as it replaces them with driverless cars, Taggart Matthiesen, Lyft's director of product, said during a Podcast with Recode.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
General Motors (GM) seems to have gone to great lengths to avoid lawsuits as it launches its first hands-off driving system in its soon-to-be-launched Cadillac CT6.
Nissan has confirmed reports that the Nissan Leaf's Propilot option will go on sale in the US in September, but when it does, don't expect it to compete against the Tesla Model 3's driverless features.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition.
Tesla founder and CEO Elon Musk offered some insight into how hackers might seek to turn driverless cars into zombie fleets, but remained upbeat about what can be done about it.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Social media is kind of depressing. On one hand, we love knowing what's happening in the lives of others. On the other hand, everyone seems happier, better looking, and more successful than you. We're putting on a facade by posting statuses and writing comments that present the person we want others to think we are, rather than truly expressing ourselves. Yes, social media has facilitated movements and miraculous events, but let's be real. For the most part, none of it matters.
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
