Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Attention all Redditors: Between June 14 and June 18, Reddit experienced a data breach. The popular website claims it discovered the breach on June 19 and has since made the necessary moves to contain and eliminate the threat. Unfortunately, there isn't much they can do about the data was that accessed and stolen — your user data.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
The next big event Apple is holding is WWDC 2018, its Worldwide Developers Conference, is about to happen. If you want to see the first glimpse of iOS 12 for yourself, as well ARKit improvements, Apple Watch news, and maybe even some macOS announcements, here's how you can tune into the event right at home from your computer or mobile device.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
A burner number isn't just for criminals and cheating spouses. In this digital world, with many of our interactions being conducted online, a throwaway phone number acts as a buffer — it lets you enjoy the web without having to give out your personal information, such as real name or phone number.
Talk about rapid-fire. Apple released the sixth beta for iOS 11.4 on Thursday, May 17. The update comes just three days after the release of iOS 11.4 beta 5, indicating that Apple is readily approaching the official release of the software. Apple has not issued an official iOS update since 11.3.1, which found its way to users over three weeks ago.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Apple released the iOS 11.3.1 update for iPhones on Tuesday, April 24, 26 days after the official release of iOS 11.3 and eight days after the iOS 11.4 beta 2 update. It is the first minor update to iOS 11.3, and the biggest thing in it is a fix that lets displays fixed by third parties work again.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
With the recent launch of the developer preview for Android 9.0 Pie, many are clamoring to get their hands on some of the new features. Unfortunately for most Android users, Android Pie will not arrive on their device until 2019. The good news is you can add one of Android Pie's biggest UI changes to your phone today with a simple app.
While Instagram users can attach links to images, they can only do so in stories, and only if they meet the special requirements that most users cannot obtain. Snapchat, on the other hand, lets anyone add a link, and it can be done in regular snaps and in your story. This feature has only been around since July 2017, so you may have missed it and not even realized it was a possibility.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Last week, the first possible image of the upcoming OnePlus 6 leaked. It was met with mixed reactions, most notably for its apparent iPhone X-style "notch." OnePlus fans seem concerned that the company is implementing a design choice based on what it thinks is trending, not necessarily what's best for the product. If you're one of those uneasy about OnePlus' future, don't be. At least not yet.
DxOMark, an independent camera reviewer, has become the go-to place where consumers and OEMs alike hope for good camera scores on major new smartphones. The Google Pixel 2 has topped the charts since Oct. 2017, when the score no doubt helped pull the phone out from its troubled launch, but it has just been dethroned by the Samsung Galaxy S9+, which received the highest DxOMark score yet.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
We regret to inform you the former king of third-party keyboards, Swype, has officially retired on both Android and iOS. A few weeks ago, we noticed Swype's mysterious disappearance from the iOS App Store but had hoped it was just pulled temporarily, not gone forever. Unfortunately, Swype is no more, but there's something that's ready to take its place for you on your phone.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
A massive leak appeared the web today, and it's got some huge security implications for every iPhone on the market. On the plus side, it also has some potential for enabling deep-level modifications and jailbreak tweaks.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
