One of the best recent outings in the Marvel universe is the animated series What If...?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The majority of us have been shown, again and again, that we want our own business. Business software is making this a reality by automating and simplifying the complex parts of running any company.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the rest, creating a gaming phone others should try to emulate.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
For almost a decade, projector phones have tried to entice consumers with their convenience as media machines. While these devices are alluring, they've never really taken off with mainstream success. The latest effort, Moviphone, sounds tempting if you watch a lot of films and TV on your smartphone, but is it good enough to be your daily driver?
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Few summertime drinks are as sweet, tart, and refreshing as lemonade. It can cool off even the hottest day and help you relax poolside, on the beach, or just sitting around the house.
To say we're a nation of coffee-lovers is putting it mildly. Americans consume 400 million cups of joe in one day alone, but how well do we actually know our morning BFF? We know it comes from a bean, and that more coffee drinks exist than there are ways to skin a pig, but what else?
Gatorade: its popular red flavor can stain the whitest fabric, and its sweet taste is oddly refreshing after breaking a sweat. If you've ever participated in a sport, you probably spent halftime at games and practice breaks chugging the stuff. Though it made its name as a sports drink, Gatorade is also a well-known hangover helper—but its beneficial and interesting uses don't end there. The brightly colored drink can do so much more than just hydrate you.
Eggs are incredibly important to cooks, and not just because they're tasty and a complete protein (many erratic genius/artist types make a point of eating an egg or two for breakfast). Yes, they are great when perfectly poached, scrambled, hard-boiled, and even scram-boiled, but they serve literally dozens of functions when used in recipes, especially baked goods.
Garlic—it stinks so good! It's one of nature's most wondrous foods, being both delicious and incredibly healthy. What's not to love? Well, it is kind of a pain to prep, whether you're peeling a couple of cloves for a sauce or a whole head and trying to mince it finely. One way to get around the whole peeling and mincing issue every time you want garlic in a dish is by buying pre-made garlic-infused olive oil, except that stuff is pretty pricey. Learn to make it at home and you'll get all the ...
April Fool's Day, aka National Screw with Your Friends Day, is finally here. You can always pull a conventional prank, like strategically placing a whoopee cushion on your mom's chair, but that joke has been exhausted generations before smartphones were around. We live in a day and age where smack cam is the new level of pranking, so it's time to step your game up, novices.
I am writing this to first pregnant moms. I am 25 weeks along and I have some advice as to getting through an uncomfortable pregnancy.
Human life has been wiped out. Extinct for 20 years. Destroyed by a nuclear holocaust. But there are a few survivors on Earth, and they're forced to live in the underground metro systems in the big cities. But it gets worse. There's mutant beasts, communists, Nazi factions, and even psychic powered Dark Ones that endanger your lives every second. This is Metro 2033, and this walkthrough series from Mahalo will show you the entire gameplay on the Xbox 360. Can life really be like this in the M...
It can be hard finding fellow singles in the suburbs but it can be done! Keep your eyes peeled and make sure you are out and about meeting new people in public settings. Don’t forget about your online or in print options.
Dyeing your hair is a great way to change your look. But if you don't do it right, the results can be pretty ghastly. If you seek a new do without the harsh chemicals, these steps will give you the locks you’ve been looking for.
A CNC router machine is probably the most useful tool a hobbyist can own, but the price for a CNC machine on the market is way more than the average hobbyist is willing to spend. You can build your own CNC with very basic tools, little knowledge of machinery, mechanics, or electronics, but be warned, these machines are inherently dangerous, so wear the proper protection and use common sense. At the very least, read the instructions and precautions on every tool you use.
And then there was light…on your pen. Have a little fun and with a little ingenuity and a couple of matchsticks you can liven up any afternoon by pranking your friends with this magically burning pen.
You can learn to deal with the thing we all dread, a computer crash. Hopefully you diligently back up work but even if that's not case, stay calm. There is still hope and even if you're not a wiz at computers there are people out there who can help.
A CNC router machine is probably the most useful tool a hobbyist can own, but the price for a CNC machine on the market is way more than the average hobbyist is willing to spend. You can build your own CNC with very basic tools, little knowledge of machinery, mechanics, or electronics, but be warned, these machines are inherently dangerous, so wear the proper protection and use common sense. At the very least, read the instructions and precautions on every tool you use.
There are a few julienne peelers on the market, but how do they work. Watch this how to video for a quick demonstration on the proper or way to utilize a julienne peeler.
In this video series, our expert Tim Kimmel will show you ho to do a non-fiction book proposal. Mr. Kimmel will teach you how to write a title page, a table of contents, and a synopsis for a book proposal; all in the way the publishers like to receive them. Tim will also teach you how to write an author's bio, and tell you a bit about market strategy so you know your words are reaching the right ears.
One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all?
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
