Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
The story of the Essential Phone isn't one for the faint of heart. The company was founded by Andy Rubin, and their first phone was supposed to have only the "essential" qualities. Unfortunately, it lacked a decent camera, and still cost as much as most flagships. Since that rough start, however, things have taken a turn for the better. Now, Eseential's doubling down with a new set of colorways for the PH-1.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Samsung's Galaxy S8 and S8+ are two fantastic devices. That's why we're so excited about the upcoming S9 and S9+. With dual cameras, super slo-mo, dual aperture, and even smaller bezels, the S9 looks to be a device worth picking up day-one. Thankfully, we now officially know when that day is.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Windows-users can't open the .heic extension that these files use. In order to open HEIC files on a Microsoft Windows PC, you'll have to turn to third-party apps and tools. One of these tools, CopyTrans HEIC for Windows, essen...
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Samsung kicked off their Android Oreo rollout earlier this week. The update already improved the lock screen significantly with new wallpaper color-matching for the clock. With the newest update, we also get the ability to tweak the transparency of lock screen notifications.
Google launched the Pixel 2 XL with a unique pinch-to-zoom feature in the YouTube app. The feature is pretty basic, allowing users to expand the video to full-screen on devices with 18:9 aspect ratios with a simple pinch gesture. Considering its simplicity, it was strange that the feature was limited to the Pixel 2 XL. Today that exclusivity has ended as the feature is rolling out to the Galaxy S8, Galaxy S8+, Note 8, LG V30, and LG G6.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
OnePlus has officially given us a date for when the OnePlus 5T will be announced. We've known about most of the specs for a while, and we just found out about the potential pricing, so a release date is the final piece of the puzzle. Consider this puzzle solved.
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
For those worried that a lustful gaze at a new app on their iPhone X will authorize its purchase, we have great news for you.
The iPhone X's "notch" is now possibly as notorious as Apple's decision to cut ties with the headphone jack. With that said, a cautious consensus can be made from first impressions of the X that the notch isn't all that bad. Still, one problem has shown up in reviews again and again — apps are not optimized to fit the notch.
The preorder period for the wildly anticipated iPhone X began on Oct. 27, and ever since, it seemed like the wait was going to be long for those who didn't preorder in the first ten minutes. Some reports have claimed users might not see their iPhone X until December. However, news on Monday may show that fate has changed.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Some of the things that make Waze such a great navigation app are also its biggest downsides. Real-time data shows where individual users are, and the app automatically gathers traffic info that other drivers may encounter. These elements ensure that road conditions are as up-to-date as possible so that everyone gets to their destination safely, but it's certainly not ideal if you're a privacy-minded user.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Ah, the sand between your feet, the sun on your skin, and the debt you're accumulating. However strong my sense of wanderlust may be, I still can't justify dropping thousands of dollars on a vacation. Fortunately, a new site — Wander — promises to help you book vacations that match your budget.
Whether you're hard of hearing, watching a foreign movie, or just like reading along when you're watching a TV show or film on your smartphone, Netflix includes captions and subtitles that you can use. Best of all, if you don't like the way the default captions and subtitles look (color, background, font, or size), Netflix has your back.
Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-one supplier Valeo.
