Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
Apple's iOS 14.5 overhauled the Podcasts app, combining new aesthetics with smart and efficient features. While you might find the app better at playing your favorite podcasts than past versions, you might also find something negative about the update on your iPhone: it may be eating up your storage.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
While Apple's reputation for privacy and security is nearly unmatched, it'll never be perfect when Hey Siri is always listening. Aside from iOS devices, Hey Siri always listens for questions and commands on the HomePod and HomePod mini smart speakers. If you rarely use Hey Siri on those speakers, it's worth disabling the feature for some extra privacy.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
Shortcuts are meant to make your life easier, and iPhone shortcuts are no exception. They can use different triggers, manual or automated, to perform actions in the background, allowing you to do things like send a prewritten text message during a bad date or change your wallpaper at certain times of the day. However, sometimes it's not only about the shortcut itself but about how fast you can run it.
Since iOS 11, your iPhone has been capable of offloading hardly used apps to free up storage space for more useful data. But offloading only gets rid of the app's binary, meaning its documents and data are stored on your device in case you reinstall the app. That can take up a lot of space itself, so it's good to periodically review files for offloaded apps and purge the content you no longer need.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
A slideshow is a tried-and-true way to show off pictures and videos from your adventures, whether it's a long trip overseas, an extravagant wedding, or a quick hiking trip up a mountain. However, in iOS 13 and under, you could only start a slideshow from a photo or video or choose media individually to include in one. But iOS 14 makes it even easier to do in your iPhone's Photos app.
Android 11 has a new power menu with integrated contactless payment cards and smart home toggles. It's definitely futuristic — so much so that it pushed out a tool many of us use in the present: the screenshot button.
If you're on a cellular plan with a low data allotment, being thrifty with your data can help you avoid a higher bill. But even if you have an affordable unlimited plan from wireless carriers such as T-Mobile or Verizon, going over a certain amount of data may throttle your connection, leaving you with slow web speeds. One way to prevent hitting these thresholds is to keep certain apps in check.
One of iOS 14's best new features is the ability to add and stack widgets on your home screen, which lets you check in with your favorite apps without actually needing to open them. Apple takes the concept one step further with "Smart Stacks," where iOS intelligently stacks widgets together based on how you use your iPhone.
You can easily remove audio from videos in the Photos app on your iPhone, but the same cannot be said about removing video and just keeping the audio track. However, another stock Apple app can help extract the sound clip, and it barely takes any work to set it up.
Deep fakes, the art of leveraging artificial intelligence to insert the likeness and/or voice of people into videos they don't otherwise appear in, typically focus on celebrity parodies or political subterfuge.
Whether you miss the good old days of Telnet or you want to know what hacking was like when security was nothing but an afterthought, Telehack is the game for you. The text-based hacking game is a simulation of a stylized combination of ARPANET and Usenet, circa 1985 to 1990, with a full multi-user universe and player interactions, including 26,600 hosts.
With every new Galaxy flagship release comes the age-old dilemma: do I choose great hardware or great software? For years, Samsung has given users the best components available on any smartphone. The problem is the software is an acquired taste. But there is something you can do about it.
Smartphones are more like computers than actual telephones. Unfortunately, thieves, hackers, and other bad actors know this and are always looking to make money off your personal data. Thankfully, your Galaxy S20, S20+, or S20 Ultra has tools to combat these threats — as long as you know where to look.
So far, iOS 13's major point updates have all been pretty exciting for iPhone. We've seen iOS 13.1, 13.2, and 13.3 come and go, offering more than 60 new features and changes combined to that very first version of iOS 13. While iOS 13.3.1 was a minor update, its successor, iOS 13.4, is a return to form.
People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
If you made a resolution for 2020 to get healthier, it's essential to concentrate on your mental health just as much as you do on physical fitness. Running and exercising is great, but a sound mind is integral to a healthy and balanced life, and you can improve your emotional and physiological well-being with your smartphone.
In the case of Apple Watch v. Fitbit, the winner comes down to the judge at hand. Apple currently offers two smartwatches — the Series 5 and the Series 3 — while Fitbit offers three models — the Fitbit Versa 2, Fitbit Ionic, and Fitbit Versa Lite. Whatever your assumptions about these devices are, throw them out the window, as each has something unique to bring to the table.
Apple released iOS 13.0 on Sept. 19 and announced on the same day the release of iOS 13.1 on Sept. 30. But that deadline was pushed up to Sept. 24, and that's why we have 13.1 just five days after 13.0. But that's good news since we don't have to wait any longer for some of the features promised in iOS 13 that didn't make the first cut.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Navigating and editing text is an essential part of any operating system, and with iOS 13, Apple has made some significant changes. Some things remain the same when working with text, but there are many updates to moving the cursor, scrolling, and selecting, cutting, copying, pasting, undoing, and redoing text.
Phone specs get better and better each year, and multiplayer mobile games are right there with them. Instead of playing solo, jump into some real-time gameplay with co-op and player vs. player modes, and battle friends, family, and strangers from around the world. But which multiplayer games are worth your time on Android or iOS?
Trying to figure out which music streaming service to subscribe to can be a difficult task when the playing field is so crowded. Each has its benefits, as well as downsides, so finding the right one for your needs and wants can take a lot of overwhelming research. But we've done all the research for you to help you find the best music subscription your money can buy.
Since we wouldn't have Android without Google, everyone has come to realize that the Pixel smartphones are a prime example of what an Android smartphone should be. With so many unique software related features, no wonder people want that Pixel experience.
The hugely successful S10 series of flagships may be a tough act to follow, but Samsung has proven that it's up to the task with the Galaxy Note 10. The latest phablet bearing the Note name is the first of its line to come with an even larger variant, and boasts an eye-pleasing design with impressive performance to boot.
Your iPhone just went missing, and now you're panicking. You need it for work, to get around, to contact your friends and family, and pretty much everything else in your life. So, what are the chances you might get it back? The odds may be stacked against you unless it's just under a couch cushion, but you can improve your chances of recovering your iPhone by taking certain steps.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.
