News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
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News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
News: Apple's [AR]T Walk Brings Contemporary AR Art Installations to the Streets of Major Cities
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
News: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
News: Looking Glass Pro Workstation Offers Glasses-Free 3D Computing, but at Premium Price
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
News: Microsoft Unveils the HoloLens 2
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
News: Microsoft Expands Its Augmented Reality App Portfolio from HoloLens to Android & iOS
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
News: Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
News: Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
News: Jaunt Hit with Layoffs as Startup Abandons VR Business to Focus on Augmented Reality
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
News: Adobe Recruits Adidas to Create AR Retail Store Experience via Project Aero
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
News: Auto AR Tech Company WayRay Sets Its Sights on Unicorn Status with $80M Funding Round Led by Porsche
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
How To: Watch Apple's Sept. 12 'Gather Round' Event on Your Computer, Smartphone, or Apple TV
Apple revealed three new iPhone models on Wednesday, Sept. 12, at its "Gather Round" event in Cupertino, as well as announced the official release date of iOS 12, its newest mobile operating system. If you missed it and want to watch the full event, here's how to do it on your computer, smartphone, or Apple TV.
News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
News: Magic Leap Sheds Light on Lumin OS, Disney Creates AR's Future, & The New York Times Innovates on AR Strategy
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
News: Leap Motion Concept Videos Imagine a World Where Augmented Reality & VR Merge
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
News: Google Lens Gets Smarter with Text Selection, Style Recommendations, & Real-Time Search
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
News: How 'Ready Player One' Used Microsoft's HoloLens to Help Build Its VR Cinematic Universe
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: Intel Reveals Vaunt Smartglasses, Normal Looking Glasses That Work with iOS & Android Smartphones
Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday.
Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
News: Merge Locks & Loads 6DoF Blaster for Mobile AR Shooting Games
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
Market Reality: Magic Leap One Says Hello, Google Tango Waves Goodbye & Honda Uses AR for CSR
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
News: Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
News: Amazon Launches Sumerian, Drag-and-Drop Tool for Quickly Creating & Deploying AR/VR Content
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
News: ThirdEye Aims for Crowded Enterprise Market with X1 Smart Glasses & App Store
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
News: Magic Leap Adds Master of 'The Matrix' Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.