News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
For all its faults, you can't say that Facebook hasn't been instrumental in connecting friends and family together, no matter where in the world everyone is. That's why one of its upcoming features — watching videos together with Facebook friends directly in Messenger — is so novel. It's just another example of the internet bridging gaps that couldn't be bridged just a short while ago.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
Does your iPhone always ring off the hook, with each call nothing more than a robocall, spammer, or scammer? It's not just you. Auto-dialing systems and phone scams are a growing issue that anyone with a phone number is likely experiencing throughout the United States. But Apple has added a super simple way to combat these calls in iOS 13, a feature we recommend everyone turn on.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
As the industry has shifted toward OLED (including Google's own Pixel lineup), the outcry for dark mode has been louder than ever. Google heard the cries and has been working toward a real system-wide dark mode. To lay the groundwork, they are adding the feature to all their apps, including their Calculator app.
Google Lens can perform many different tasks with your smartphone's camera thanks to advanced machine learning, such as foreign text translations, landmark identification, and business cards to contacts conversion, to name a few. With this year's Google I/O conference, we have another cool Lens feature to look forward to — receipt calculations.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
We all listen to podcasts differently — on the way to work, at the gym, when drifting off to sleep. If you're in the latter group and rely on Overcast to help you with your nightly routine, you're probably sick of its blinding light theme keeping you up. That's why the app features a dark mode, to keep things easy on the eyes while picking out or playing an episode.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
When it comes to customizing Android, there's nothing quite like Magisk. You can potentially combine dozens of modules to create a one of a kind user experience tailored to you, but not all modules will work well together. You might run into a bootloop by accident once in a while, which could cause some issues on its own.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
The OnePlus 7 Pro is definitely a beast on paper. With a specs page that ticks virtually every box and a price point that undercuts the competition by hundreds of dollars, it's hard to overlook this phone. But before you get too excited, know that OnePlus has repeatedly shown to be misleading with their official specs.
In Android 10, Google is letting you adjust the accent colors to give your phone a bit of flair. When combined with the new system-wide dark mode, you are looking at eight different color combinations. That is seven more than we had in the previous version and seven additional ways to help your phone stand out.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
New updates are always exciting, even more so when Google's behind the wheel. Yes, Android 10 "Q" is here, at least in beta form, ready for software testers to dive in and explore all the new changes. Among those changes, however, lie some issues. We won't sugarcoat it — there are some annoying things baked into Android 10.
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
OnePlus is known for pushing the boundaries of what we thought was possible for a mid-range price. One of the best things about OnePlus phones is that their battery life is fantastic in general, but to achieve this, Oxygen OS will disable or delay notifications by default once your phone goes into deep sleep mode. You will not be notified until you wake the phone up — this could be an issue for some.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
After you unlock the bootloader, install TWRP custom recovery, and flash Magisk to gain root access, what might be the next step of your modding adventure? A custom kernel, of course! Flashing a custom kernel onto your device gives you a whole new level of tweaks and customizations, and it allows you to have full control over how your system performs.
With the recent launch of the OnePlus 6T, the company continues to impress us with some of the best phones when it comes to the rooting and modding. OnePlus has made it easy enough to get up and running with the rooting process as fast as possible. The OnePlus devices follow the same core principles Google uses for their Pixels, which is excellent news for both the user and the development side of things.