A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
The adoption process can be long and taxing. Start off right by learning the basic procedure. Step 1: Learn the requirements
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
Is a cow up for adoption on FarmVille? Using this simple hack, change the cow's color in a snap! This video tutorial shows how to do the FarmVille pink-to-brown cow hack (10/14/09). Using this simple hack, one can change an adopted cow's color from pink to brown, and vice versa. To find out how and see it in action, watch the video.
Gom Gaylor and Frarque Meissen introduce the Settlers of Catan board game. They go over some simple strategies for winning the popular game. This is said to outpace Monopoly in adoption rates and popularity! This was the board game of the year in 1995. The US has been slow to adopt it, but now they play lots. They discuss the game pieces, rules and strategies.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.
HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
The first developer preview build of Android P (Android 9.0) is right around the corner, but less than 1% of Android phones are running Oreo. The fragmentation on Android (the number of devices on different versions of the operating system) is staggering, and a problem that has plagued the operating system since it first debuted in 2008 — despite Google's best efforts to fix it.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
