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How To: Properly shift your bicycle's gears

With most of the bikes today, people tend to get confused on how exactly they should use their gears. Inexperienced or new bicycle riders can easily become confused with all the gears that are available. A bike that's being advertised as 21 speeds may be deceiving to some.

How To: Mix a Don Draper

NYC graphic designer Ho-Mui Wong created this homage to Mad Men’s Don Draper for the FADER. To embody the legend, you will need: icy cold stares, ineffective fathering skills, an appetite for unsavory women, cold emotional stoniness, plenty of shameful secrets, advertising genius, and of course—whiskey neat on ice.

News: Total Recall - Movie Trailer & Poster

Here is the video within the film that advertises the TOTAL RECALL service. Here is a modern recut version of the Total Recall Trailer. Here is the original Total Recall Trailer. They have announced a remake of this film which I believe is already in production with Colin Farrell playing the Schwarzenegger part.

How To: Recognize Crowd Control - Part 3

For our final part of recognizing crowd control, we shall look at the mind. It's the most complicated thing in the universe, but also the most easily influenced. What makes us to gullible? What methods to commercials, companies and the media use to influence our position on things? These are just a few of the questions we will answer.

How To: Use graphics and objects in Adobe InDesign CS3

Adobe InDesign CS3 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simply...

How To: Make a paragraph style in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Place and flow text in InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Wrap text around a graphic in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Use the links panel in InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

News: Introduction To Creating Content

This article is all about creating content. This is a very important concept to grasp because the content that you will learn how to create is going to be the basis for how you will advertise and promote your website. Content, meaning articles, videos, and even podcasts. Content is now really the new advertising. Instead of traditional types of advertising and instead of the traditional separation between editorial content and advertising, that has gone the way of the dinosaur.

How To: Use Content For Promoting Websites

This article is all about creating content. This is a very important concept to grasp because the content that you create for a website is going to be the basis for how you will advertise and promote that website. Content, meaning articles, videos, and even podcasts is now really the new advertising. Instead of traditional types of advertising and instead of the traditional separation between editorial content and advertising, that has gone the way of the dinosaur.

How To: Use nested styles in Adobe InDesign CS3

Adobe InDesign CS3 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simply...

How To: Create an interactive PDF in InDesign CS3

Adobe InDesign CS3 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Preflight graphic elements in Adobe InDesign CS3

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Start a new document in InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Make a text frame in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Place an image in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Preflight files in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Export from InDesign CS4 to SWF

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Rotate a spread view in Adobe InDesign CS4

Adobe InDesign CS4 software is used to create compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. It is built for graphic designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers, and retail/catalog companies, as well as in corporate design, commercial printing, and other leading-edge publishing environments. Simpl...

How To: Save on Data Costs with Verizon Wireless's "Secret" High-Tier Data Plans

Verizon Wireless advertises that their highest data plan caps at 10GB, which unfortunately isn't enough for a lot of users (especially if you're fond of tethering your phone). Go over their limit, and they'll slap you with seriously unwelcome charges—$15 per 1GB over. It's funny then that a Computer World writer discovered that Verizon actually does offer plans over 10GB, they just aren't too eager to advertise them.

News: Iconic Movie Posters Recreated in Neon

Pop Art by Mr Whaite is a cool tumblr featuring a series of neon film posters for popular movies. The artist says: "I love neon signs—they’re hypnotic, sexy, sleazy and tacky all at the same time—and I’ve always thought it would be cool if cinemas used them to advertise films. So with that in mind, I thought I’d have a go at designing some animated Movie Neon. My first attempt is Ghostbusters—an obvious choice really, particularly as neon featured heavily in the video for Ray Parker Jr’s sing...

News: It's a Swan. Wait, No...It's a What?

Italian artist Guido Daniele is a master of illusion. Hired by an advertising agency to create body paintings of animals, Guido more than surpassed the concept with several different campaigns. Check out these insanely well crafted hand paintings, and if you're really digging it, try these temporary tattoo animal hand puppets. Doesn't quite compare to Guido, but fun, nonetheless.

News: Working Bugatti Veyron Built with 10,000 Empty Cigarette Packs

Cobbled together from thousands of empty cigarette packs, this electric-powered vehicle puts the "car" in carcinogen. Looking suspiciously like something the China National Tobacco Corporation would commission as part of an advertising campaign, the Bugatti Veyron-style auto is actually meant to discourage smoking. The English-language version of the People's Daily offers the following explanation:

WARNING: House-On-the-Go May Induce Nausea

Experimental house, "Roll It", is a collaborative project within Germany's University of Karlsruhe. The basic concept is as follows: using a cylindrical design to maximize space within a minimum housing unit. Not sure how "space efficient" this would actually be, but using it as transport could be fun (until the nausea inevitably sets in).