News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
The fifth developer beta for iOS 11.1 was released on Oct. 24, and the official iOS 11.1 update was pushed out to iPhones everywhere on Oct. 31. However, that isn't stopping Apple from seeding developers with the iOS 11.2 beta already.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Beer pong is a classic game created by college kids to drink and have a good time. However, the process of setting it up is messy and takes a while. Luckily, a demo has introduced an app coming soon where you can play an augmented reality version of beer pong using Apple's ARKit.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Verizon has long been king in the wireless provider market, but recently it has had to step up its game in the data department. A limited data plan — with supposedly superior service — was no longer cutting it for customers. Many of whom left to take up the sweet, sweet offers of competitors like Sprint and T-Mobile. This past fiscal year, Verizon had a net loss of customers in the first quarter. Something that has never happened to them before.
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
The highly anticipated VR headset hasn't been on the market long, but there's an issue that has some consumers, and even government officials, concerned about the Oculus Rift. You probably guessed the issue surrounds privacy and the extensive, not-so-secret way that it's collecting your personal data. The privacy concerns came about as various customers and media outlets took notice of the rather lengthy Terms and Services that pop up once you strap yourself into the Rift headset.
Lending someone your phone to make a call is always an awkward situation, as you closely monitor them to make sure they stick to a phone call rather than wandering off into private applications like your photo or messaging apps. You don't necessarily want to eavesdrop on their conversation, but trusting people with your phone is difficult, especially if you have some risqué or embarrassing pictures stored on it.
Keeping data private is vital in the days of smartphones and the free-floating information they carry. Justin wrote a guide on many of the deeply hidden and sometimes concerning privacy settings in iOS 7. Now we're back to cover some of the new (and old) privacy settings in iOS 8 that you need to address right now.
Welcome back, my greenhorn hackers! Earlier in this series, I showed a you a couple of different ways of fingerprinting webservers. Probably the easiest way, is to use netcat and connect to port 80 and pull the webserver banner.
There has been a lot of news over the last couple weeks about the popular Flappy Birds mobile game and its creator, Dong Nguyen.
Google hasn't let the throne make them complacent. The king of search has brought one of its newest and most popular mobile features to the desktop. Folks with the latest 4.4 KitKat software available on the Nexus 5 (or those who've installed the awesome APKs we covered for the Galaxy Note 2 and Galaxy S3) have had the "Ok, Google" search feature for a while now.
Gmail is a free, advertising-supported email service provided by Google. Users may access Gmail as secure webmail, as well as via POP3 or IMAP4 protocols. Gmail initially started as an invitation-only beta release on April 1, 2004 and it became available to the general public on February 7, 2007, though still in beta status at that time. The service was upgraded from beta status on July 7, 2009, along with the rest of the Google Apps suite.
Samsung introduced a wave of seriously unique and innovative features on the Galaxy S4, including air gestures and weather sensors, but a lot of the features are actually just updated ones from the Galaxy S3. Unfortunately, one of those that returned was the dreaded increasing ringtone. In their increasing ringtone system, the ringtone will start off on a low volume and increase until it reaches your set volume. In theory, this is useful for not shocking the user with a sudden, blaring ringto...
There are plenty of times when it would be nice to be able to give other drivers a piece of your mind, or let them know you're having car trouble so they go around instead of riding your bumper.
Yesterday, Bryan Clark pointed out a new option on Verizon's privacy settings that gives new customers 30 days to opt out of a data sharing program that gives advertisers information on basically everything you're doing on your new iPhone (or any other smartphone).
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Any app on your iPhone could potentially listen in on your conversations and use that information to target you with tailored ads. Although most companies, including Facebook and Apple, have come out and vehemently denied these claims of spying on consumers, who's to say they're telling the truth? The only way to be sure you're safe is to take matters into your own hands.
Safari has a convenient "Find" feature to search for specific words and phrases in a webpage, and Apple Books has a similar feature for e-books and PDFs. But those do nothing for you when searching text in the real world. Hardcover and paperback books are still very much a thing, as well as paper-based documents, and finding what you need is as simple as pointing your iPhone's camera at the page.
In 2018, Motorola is no longer the same brand that introduced the world to the Motorola Droid. The once iconic company is now part of the "Others" group, scrambling for fifth place. The newly-announced Moto Z3 perfectly embodies their current state with competitive specs ... if it came out last year.
Apple first announced Business Chat, a new way for customers to communicate with companies, at WWDC 2017. While Business Chat did not arrive with the initial release of iOS 11, Apple pushed it out in iOS 11.3 so companies can offer customer service in a whole new way, and it works pretty much the same in iOS 12 and higher as it did back then.