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News: Facebook Brings Augmented Reality Ads to Its News Feed

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.

How To: Secure Your Identity & Become Anonymous Online in 2019

Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.

How To: Boost Internet Speeds & Hide Your Browsing History from Your ISP

If you have friends who aren't privacy-conscious, you've surely heard the old "What do I have to hide?" excuse. Despite the fact that billions of people are using the internet each day, many of them don't know the dangers that can find them. And many don't know the tools to combat them.

Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.

How To: The 4 Best Firefox Mobile Extensions for Privacy & Security

One unique feature of Firefox Mobile is extensions. Extensions allow users to add in features that didn't originally come with the browser. These add-ons provide an array of features, including improvement to privacy and security.

Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.

Safari 101: How to Block Cross-Site Tracking on Your iPhone

While it's easy enough to ask websites not to track your browsing activity in Safari, they do not have to honor your request. Plus, some of the third-party content providers that websites use can actually invasively track you across other websites. Thankfully, iOS 11 includes a way to minimize companies from tracking you across the web on your iPhone.

How To: 5 Major Privacy Concerns with 5G

For all the benefits 5G brings to cellular data, it isn't without weaknesses, the biggest being privacy. Yes, the latest standard comes with breakneck downloads speeds up to 4.3 Gbps, but at what cost? Like with all things on the internet, 5G devices open opportunities for both good and bad actors.

News: Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.

News: 100+ Coolest New iOS 12 Features You Didn't Know About

The next big iOS version for iPad, iPhone, and iPod touch was revealed by Apple at WWDC 2018 and dropped for everyone on Sept. 17, 2018, less than a week after Apple revealed the new iPhone lineup. We've rounded up all the big picture items and secret features and changes we could find so you know exactly what to expect when updating to iOS 12 on your iPhone.

News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.

News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

How To: It's Not Just Your Camera & Mic — Here's All the Crazy Ways Your Phone Could Be Used to Spy on You

As you're surely aware, your phone can be used against you. Thanks to our cameras and microphones, a clever hacker can obtain access to your device and invade your privacy. But spying isn't limited to just these two sensors — gyroscopes, proximity sensors, QR codes, and even ads can be used to paint a very clear picture about who you are and what you're currently doing.

News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.

News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.

How To: Remove Ads When Watching Videos in the YouTube App on Your Galaxy Note 2

While ads certainly pay the bills (thank you guys, we love you), they can also be obtrusive and annoying when it comes to accessing and viewing content (not our advertisers though, they rule).

Market Reality: Apple Launches AR App, Brands Blitz Super Bowl with AR Ads & AR Content Arrives for Zoom via Arvizio

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.

How To: Block Third-Party Trackers in Android Apps from Spying on Your Activity and Selling Your Data

You may not realize it, but most of your apps include third-party tracking services that monitor your activity in other apps and websites to serve highly-targeted ads to you. But now you can stop the creepy behavior on an iPhone and Android phone.

News: Apple Attacks Snapchat's Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.

How To: Apps & Websites Send Your Activity to Facebook — Here's How to View, Manage & Delete It

It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.

News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.

News: Blippar Bounces Back with Web-Based AR Platform

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.

News: HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

News: Apple's Ditching the 'Do Not Track' Option for Safari in iOS 12.2

Apple first added the "Do Not Track" option to Safari in iOS 7, which sent a request to site owners and advertisers to not track your browsing activity. By tracking your activity, those third-parties could tailor content to you that you're more likely to interact with. While the feature was always opt-in, it's no longer a feature at all in iOS 12.2 on your iPhone.

News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.

News: Google Makes Case for ARCore Apps to Educators & Marketers

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.

News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.

News: Snap Highlights Augmented Reality's Role in Favorable 2017 Results & Optimistic 2018 Plans

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.

News: Snapchat CEO Evan Spiegel Revamps App's Content Strategy, Keeping Camera & AR at the Center

On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.

Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.