Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the increasing number of billboard ads annoyed me in the nineties. They followed me everywhere I went—no escape—persuading me to buy the newest whatever. It seemed like Big Brotherism—like They Live. But, I got used to it. When I finally entered the digital age and became a web addict, I was peeved at the constant sight of online ads everywhere I v...
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Most of us skip through documents like privacy policies and EULAs (end-user license agreements) because they're long and boring. But, as Congress just passed the SJR34 bill in early April, you're probably a little concerned about your personal data, so we summarized the privacy policies for major ISPs and mobile carriers in the US.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
We all love primping products, but what girl doesn't want to save a few bucks when she can? While lots of beauty companies will advertise that they have the best curling iron for you to achieve those Kate Hudson beachy waves, the truth is that you really don't need a curling iron at all. In fact, to get your hair bouncy and curly, all you really need is a flat iron.
Wouldn't it be nice to know how many people actually visited your site each day, and how long they stayed there? Google Analytics is a great, free utility from Google that will tell you just that and so much more. In this clip, the Web Guru will show you how to use this program, generate and install an HTML code onto your site so that you can keep track of your visitors and demographics. This is a fantastic tool for advertising purposes and so you can see which content is working best for you...
Companies spend millions on advertising every year, wouldn't it be great to get some of that money? Well you can. Adding ads to your personal blogs can really bring in revenue for an at home business, or just for yourself. This video will demonstrate and explain how to make money from your personal blog with ads.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Light boxing is a pervasive technique in advertising, used to draw attention to the featured product. You can replicate this effect in Adobe Photoshop. Starting from a blank document, this tutorial walks you through the process of creating your own light box effect.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
The highly anticipated VR headset hasn't been on the market long, but there's an issue that has some consumers, and even government officials, concerned about the Oculus Rift. You probably guessed the issue surrounds privacy and the extensive, not-so-secret way that it's collecting your personal data. The privacy concerns came about as various customers and media outlets took notice of the rather lengthy Terms and Services that pop up once you strap yourself into the Rift headset.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Stumbling upon a specifically tailored advertisement on your iPhone can be a bit disconcerting. But that's what happens when you let advertisers track your data. Some of you may appreciate more relevant ads in apps, but the rest of you might consider it a straight-up privacy invasion.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
As you may have heard, Verizon has jumped on the "giving up users' data to whomever will pay" bandwagon with its new AppFlash spyware app that's all set to be pre-installed on at least one of the Android phones they sell.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
