With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Is there a bigger name in pop music than Taylor Swift right now? Her 116 million followers on Instagram would probably argue, "No." As such, if you're one of these many followers, you might have seen Taylor advertising a new "4.26" filter on her story. Problem is, there's no clear instruction for actually using the filter. That's where we come in.
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
Apple first added the "Do Not Track" option to Safari in iOS 7, which sent a request to site owners and advertisers to not track your browsing activity. By tracking your activity, those third-parties could tailor content to you that you're more likely to interact with. While the feature was always opt-in, it's no longer a feature at all in iOS 12.2 on your iPhone.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
With new iPhone models out, you'll have updated cameras to try out, a faster processor, and new colors to choose from. The only thing that could stop you from picking one up yourself is, well, your current iPhone. Here's how to check if you're eligible to upgrade to iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, or any other iPhone still being sold.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Samsung emphasized its goal of streamlined user experience with the unveiling of the Galaxy Note 9, highlighting the flagship's capabilities of seamlessly connecting with other devices. The Note 9's DeX mode makes it easier than ever to interface with a wide array of displays and monitors.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Samsung's Galaxy S9 has the best smartphone display among any in its class, beating out the likes of the Google Pixel 2 XL and iPhone X. However, Samsung doesn't unlock the true power of its screen out of the box. To do that, you'll need to rummage through a few settings on your way to maxing out the resolution of your Galaxy S9 or S9+.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing a brand new color to our region — but it just sold out.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Despite longer live spans, almost half a million people die of healthcare-associated infections (HAIs) each year, many of them preventable.
The herpes simplex virus (HSV) can cause devastating complications for infected newborns whose mothers have genital herpes. Understanding risk and research can help you, and your baby, when the time comes.
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Maine reported their first measles case in 20 years yesterday, June 27, in a press release from the Maine CDC. Many other people may have been exposed and could show signs of infection soon, with the potential for outbreak brewing. The last measles case in Maine was in 1997.
Listeria monocytogenes bacteria don't play fair. Healthy people can usually handle the food-borne infection, but the bacterial infection hits pregnant women, fetuses and cancer patients very hard. Interestingly, a new study found that other bacteria may help prevent Listeria infections in those people.
Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android lovers.
The noses of kids who live in areas of intense pig farming may harbor antibiotic-resistant bacteria, presumably acquired from the animals, according to a new study by scientists at the Johns Hopkins Bloomberg School of Public Health, UNC Gillings School of Global Public Health, and Statens Serum Institut in Denmark, published in Environmental Health Perspectives.
The theme for 2017's World Malaria Day, which is today, April 25, is "End Malaria for Good." For many Americans, this might seem like an odd plea. Especially since Malaria is seemingly an obsolete problem here. However, on World Malaria Day, it's important to remember the danger of malaria is still very much present in the US. And around the world, the disease is at the epicenter of a global crisis.
