News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
As you may have heard, Verizon has jumped on the "giving up users' data to whomever will pay" bandwagon with its new AppFlash spyware app that's all set to be pre-installed on at least one of the Android phones they sell.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
The Galaxy S8 and S8+ come equipped with all of the hardware needed to access live FM radio, but this feature was never really advertised or even spoken about. Thankfully, though, all you need is an app to enable it.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all.
When we surf the web, we tend to do it for selfish reasons. Whether it's on Facebook, Twitter, YouTube, Pinterest, or Wikipedia—we're trying to connect with people, voice our opinions, watch funny videos, or do research for that 12-page paper due tomorrow. Whatever it is, it's usually to benefit ourselves. Well, what if you could not only benefit yourself while surfing the web, but benefit others in need, without even having to alter your habits?
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted tickets to the disastrous event to their loyal followers, right?
A sphere of clear gelatinous goo may not sound all that appetizing. But to food fad fans on social media, the raindrop cake—a soft and lightly flavored edible blob—has gone insanely viral.
Facebook is an awesome free online resource that is connected to billions of people around the world. These days, you won't meet many people who do not have a Facebook account. As a real estate agent, you can take advantage of social networking to promote your business and share your listings. By posting on Facebook and creating a page for your business, you gain free advertising to thousands of local buyers. Check out this tutorial and learn how to start uploading videos to Facebook to promo...
It's getting harder and harder to escape ad tracking by the day. For the latest example, look no further than T-Mobile. The No. 2 carrier updated its privacy policy on Feb. 23, 2021, indicating that it would start sharing customer data with advertisers under the guise of more relevant ads starting April 26. If that's not something you'd like to participate in, there's a way to opt-out.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star Wars: Jedi Challenges app.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Think you're a true Star Wars fan? I bet you haven't created a demo using Apple's ARKit that creates a map of the entire Star Wars galaxy. How's that for being a fanatic?
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
With all the hype surrounding the recent Galaxy S8 release, it can be easy to forget Samsung makes other smartphones. But let's be real here; $726 isn't cheap. If you're someone who doesn't want to drop that kind of cash on a smartphone — or who doesn't feel your device needs all the bells and whistles that come with Samsung's premium line — the new J3 Prime might be right for you.
Most of us skip through documents like privacy policies and EULAs (end-user license agreements) because they're long and boring. But, as Congress just passed the SJR34 bill in early April, you're probably a little concerned about your personal data, so we summarized the privacy policies for major ISPs and mobile carriers in the US.