Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
Google Poly, a repository of 3D objects for use in AR and VR experiences, is the latest Google offering to fall victim to the company's habit of axing products and services, regardless of popularity.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Your sensitive personal data should be strongly protected, and it's never more vulnerable than when you are online. The internet connection is a prime avenue of exposure, and email is one of the least secure forms of communication. Fortunately, there is an easy solution to both of those problems.
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You don't need to work as an executive at Google to understand and appreciate the importance of large-scale data analytics in today's world. Whether you're interested in joining the ranks of a major tech firm or want to improve your company's marketing campaigns through consumer analysis, knowing how to work with large sets of complex data is paramount.
For all the benefits 5G brings to cellular data, it isn't without weaknesses, the biggest being privacy. Yes, the latest standard comes with breakneck downloads speeds up to 4.3 Gbps, but at what cost? Like with all things on the internet, 5G devices open opportunities for both good and bad actors.
We're glued to the news now more than ever, but our "free press" isn't necessarily free of charge. Cable news outlets like CNN and MSNBC are locked behind expensive cable TV packages and cord-cutting streaming subscriptions such as Sling TV and Hulu + Live TV. Luckily, there are plenty of alternatives to get your TV news fix, free of any payment, account, or commitment.
With the whirlwind of noise surrounding the COVID-19 virus sweeping the nation, it's not hard to default to panic mode. One of the best ways to avoid panicking, however, is to follow trusted sources of information and avoid all of the opinions and trolls that don't reflect reality.
For years, Apple's Notes app has been a reliable way to jot down important ideas, tasks, plans, and more. While there are apps on the market that advertise themselves as being more feature-filled than the stock iOS option, Apple is now giving them a run for their money. Here are 14 new features and changes you'll see with Notes in iOS 13.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
Whether we like it or not, our personal information and smartphones are tied together at the hip. The former needs the latter to deliver a personalized experience that matches our individual needs. This personal data, however, makes your phone a prime target for thieves of all sorts to turn your privacy into illicit profit.
Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow users to buy content featured in posts without ever leaving the app.
It's easy to forget just how cool face filters are. Augmented reality has come a long way, and apps like Instagram now offer a suite of impressive effects to play with, but some of the best ones aren't easily found. There is a treasure trove of exclusive, custom face filters that are unavailable to the general public, but not at all inaccessible — you just need to know the trick to getting them.
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.
With YouTube TV and DirecTV Now starting at $40/month, and others like Sling TV offering an eye-catching $25/month plan, streaming cable services may sound like a great way to cut costs while cutting the cord. But when you look at all the factors, the price you pay may very well end up being just as high as your traditional cable bill — if not more.
Creating doodles on an iPhone is made easy thanks to the "Draw" tool in Notes and "Digital Touch" for iMessages, but these are limited in scope. Drawing in Notes has no animated effects, and while Digital Touch does, its drawing tools are lacking and the animations can only live within iMessages. If it's animations you want, Apple has another app that can help you create them.
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.
You can never replace the skills and expertise of a professional graphic designer, but Canva comes pretty damn close. It's ridiculously easy to use the drag-and-drop design tool for both professionals and people like me who don't have the need (or knowledge required) to use more advanced graphic design software.
Wi-Fi devices are continually emitting "probe frames," calling out for nearby Wi-Fi networks to connect to. Beyond being a privacy risk, probe frames can also be used to track or take over the data connection of nearby devices. We'll explain how to see nearby devices emitting probe frames using Probequest and what can be done with this information.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
Your email inbox is a treasure trove of personal data. The people you contact, your writing style, which messages you flag as spam — all of this information and more can be used to paint a clear picture of you. Google knows this as well as anybody, so they use this data to constantly improve your experience in Gmail.
Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena.
Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you've heard this before — Motorola, anyone?
After learning that you'll need to spend at least $74 on a special charger and a USB Type-C Lightning cable to enable fast charging on the new iPhone X and iPhone 8 models, you may be wondering why you can't just use the standard Lightning cable. While we can't answer why Apple didn't include the USB-C cable in the box with their new phones, we can explain why you need USB-C to enable fast charging.
Mobile augmented reality developer Blippar has updated its mobile app for iOS and Android with an augmented reality face profiles feature based on the company's real-time facial recognition engine.
Hulu used to be simple — just a site with all the latest clips and episodes from your favorite shows. Watch some ads, watch some free TV. Easy, right? Not so much anymore. Hulu is no longer free, and on top of that, offers different pricing plans and add-ons.
The next time you suffer a cut or abrasion, think twice before you reach for the Neosporin. It's time, and mom, tested — you get a cut, you wash it carefully, then apply some triple-threat antimicrobial ointment. You may or may not slap on a band-aid. We won't cover it here, but so that you know, covering the wound with a sterile dressing or band-aid is a good idea.
When Google announced YouTube Red — a paid monthly subscription service that disables advertising, among other perks — many of us thought "just use an ad blocker." But it isn't really that simple.
Keystroke injection attacks are popular because they exploit the trust computers have in human interface devices (HIDs). One of the most popular and easily accessible keystroke injection tools is the USB Rubber Ducky from Hack5, which has a huge range of uses beyond simple HID attacks. The USB Rubber Ducky can be used to attack any unlocked computer in seconds or to automate processes and save time.
A great many S8 and S8+ users have undoubtedly spent quite a bit of time figuring out ways to unlock their new Galaxy in as few steps as possible. One of the most endearing features of previous Galaxy models was the ability to unlock the phone by pressing the home button and momentarily leaving your finger there for the sensor to do its job, almost instantaneously opening the device — all without having to pick up the phone.
Have you ever wondered what makes a healthy vagina? Bacteria play an important role in vaginal health. If you've ever had your vaginal microbiome—the bacterial community that lives in your vagina—wiped out by taking antibiotics, you probably are well aware of that.
Virtual reality holds the promise of electronically visiting distant places we'd otherwise struggle to reach, but that teleportation-esque ability isn't possible without the right content. YouVisit created a platform that makes it easy for almost anyone to create immersive 360-degree experiences so we can map our lives and see the world through the eyes of our fellow humans.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
If maintaining privacy is an ongoing battle, the front line is your smartphone. Apple included several new security features in iOS 10, but at the same time, some of the best new functionality comes with potential privacy trade-offs that everyone needs to understand.
