Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
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News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
News: 8th Wall Expands Web AR Offerings with Cloud Editor + Hosting for One-Stop Development
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
News: LG Enhances South Korean TV Sets with Shoppable Augmented Reality Ads
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Market Reality: Apple Prepares AR Hardware for 2020, Sony Delivers AR Ghosts, & 8th Wall Expands Web Capabilities
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
News: Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
News: The Future of the AR Cloud — a Thousand Walled Gardens Bloom
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
How To: All the Privacy & Security Settings You Should Check on Your OnePlus
One of the best things about Android is the ability to customize every aspect of your device to make it your own. However, unless you have prior knowledge or experience with every single setting available to you, you might have missed a few critical features without even knowing it. Some settings are easy to find, while others might be tucked away in another menu of their own.
How To: 20 Privacy & Security Settings You Need to Check on Your Google Pixel
Android's settings menu is actually pretty daunting. There are options for nearly everything, so in the sea of various menus and submenus, it's easy to overlook important privacy and security settings. On Google's Pixel phones in particular, there are 20 such settings that you should double check.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
How To: The Best 'Fast Pair' Bluetooth Headphones for Your Android Device
In 2017, Google introduced a new feature called Fast Pair. This made discovering and pairing Bluetooth devices completely stress-free, as it eliminated the need to fumble through settings. Google has now made it even easier, so Fast Pair is a must-have feature for your next headphones.
News: Snap's Vice President of Content Is Ghost, as App Continues to Shed Users
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
News: 'The Walking Dead' Pokémon GO Knockoff Gets a Launch Date, More Details Revealed
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
News: Augmented Reality Skates into New York Times Coverage of Winter Olympics
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Market Reality: Auto Industry Ramps Up AR Use via Microsoft & Snapchat
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
News: Arcona Could Cover the World with AR Objects
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Dev Report: Microsoft Unleashes Trio of Updates & Meta 2 Supports SteamVR
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
Brief Reality: ARCore Announcement Shines New Light on Smartglasses, eSports, Digital Goods
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
News: Dating App 'Hinge' Wants to Showcase the Real You with Video Clips
It seems we've come full circle in alternative dating routes. Just like a long time ago when people were able to go to matchmakers and watch videos of potential matches, the dating app 'Hinge' is now allowing you to add videos to your profile.
News: Ready or Not, Augmented Reality Is Coming to Fantasy Sports & Dating Apps
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
News: Uber in More Hot Water with Pittsburgh Officials as Driverless Deal Sours
Things aren't looking good for Uber after its driverless experiment in Pittsburgh soured relations with local authorities. Surprised? Me neither.
News: Verizon's $80 'Unlimited' Plan Actually Has Lots of Limits
Verizon launched the $80 unlimited prepaid plan this week and we've found that it actually isn't as limitless as they would have you believe.
News: Waymo Accuses Uber of Withholding Secret LiDAR Device
The drama continues! In the latest installment of the feud that has rocked the driverless vehicle industry, Waymo is now accusing Uber of withholding a secret LiDAR device.
News: With #VerHIGHzon, T-Mobile Shows Companies How to Do Pot Humor
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
News: Sony's Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
News: Huawei's Latest Effort to Crack the US Market—Getting into AT&T Stores
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
News: Google's Pixel Sales Have Already Surpassed HTC, LG & Motorola
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
News: Go Blue, Not Green—Introducing the Newest Superfood, Blue Majik
You're all kale-d out, you've had it up to here with golden milk, and you're on the prowl for the next superfood. Well, get ready for some unicellular goodness: the next superfood is an algae named Spirulina, also known as Blue Majik. (Kudos to the marketing exec that came up with that, am I right?)
How To: Take 'Portrait Mode' Pictures on Android Like on the iPhone 7 Plus
We all got a little jealous of the iPhone 7 Plus's dual-lens camera during the Apple Keynote in September. It's okay, you can admit it. But just because your Android doesn't have two lenses doesn't mean you can't recreate the fun bokeh effect of the iPhone's now wildly popular Portrait Mode.
How To: Block Spam from Facebook Messenger Bots
Automated bots are growing on Facebook Messenger, and while they can be helpful, they also have the potential to get very annoying, very quickly. That's because these bots are enabled by default to send you "sponsored messages," or, you know, spam.
News: Save Money with These Awesome Freebies from Your Cellular Provider
Cellular carriers like to nickel-and-dime us out of every bit of money they can feasibly justify, so as consumers, we owe it to ourselves to make sure that we're getting our money's worth.
News: The World's First $4 Android Phone Is Here... Maybe
A little-known company in India is making waves after announcing that it will sell an Android 5.1 Lollipop smartphone for less than $4 (or, more precisely, 251 rupees). The Freedom 251, from Ringing Bells, sounds almost too good to be true. Is that because it is?