Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
Star Wars season is definitely upon us. No matter where you turn, you can't go a day without being bombarded by merchandising and co-branding advertisements that attempt to draw a parallel between some character from a galaxy far, far away and a galactic cruiser like the Dodge Viper, or a midichlorian-laden power source like Duracell. Yep, it's kind of annoying, but at least we can get some fun out of it here and there.
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In an attempt to increase advertising revenues, Snapchat introduced Discover back in January of this year, a feature that brought a handful of prominent media partners, such as CNN, ESPN, and Vice to your feed, along with their tailored news stories and videos.
The Play Store is loaded with just about any app you can imagine. While many are free or have a "lite" version of a paid app for download, often enough, these freebies have intrusive ads cluttering up your screen.
In February of this year, the Higher Court of Berlin ruled that Facebook must follow strict German data protection laws, which Facebook's terms of services and privacy policies circumvent.
If you're spending hours on your phone playing games like Angry Birds and Candy Crush Saga, or posting online to Google+ and Pinterest, you're probably being spied on. The latest releases from NSA whistle blower Edward Snowden reveal that the National Security Agency, and its UK counterpart, GCHQ, are mining the ad networks utilized in these apps to collect a trove of information on you.
It wasn't that long ago that we started seeing a variety of beers catering to the Steampunk crowd, so why not some wine?
Apple has tools built into iOS to help parents monitor the iPhone habits of their children. However, those same tools can be used by everyday iPhone owners to both hide apps they don't care about, as well as restrict features they don't need or that infringe on privacy. Whether you fit into one category or the other, all iPhone users can benefit from the "Restrictions" feature.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Verizon launched the $80 unlimited prepaid plan this week and we've found that it actually isn't as limitless as they would have you believe.
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
Automated bots are growing on Facebook Messenger, and while they can be helpful, they also have the potential to get very annoying, very quickly. That's because these bots are enabled by default to send you "sponsored messages," or, you know, spam.
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Ad blocking on Android usually requires root access, but a pair of new browsers based on the open source Chromium and Firefox builds are looking to change this.
