For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
Twitter's official iOS app is adequate if you're not much of a tweeter, but if you are, there's a lot of useful features that are missing. Luckily, there are plenty of free Twitter clients available that you can use on your iPhone. These third-party apps have features such as customizable interfaces, post scheduling, and different browser options for opening links, to name just a few.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Mozilla has created yet another browser for Android. Similar to Firefox Focus, Firefox Rocket was designed to address specific problems: limited internal storage and low data caps. However, in the process of solving these problems, they created one of the fastest browsers on the market.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
We've been able to download our Facebook data onto our computers for a while now, but now you can do so right from the comfort of your iPhone or Android phone. With it, you'll be able to integrate your data into other apps that support it or even just download it before you deactivate your account.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
It's always a pleasure when your activity syncs across all of your devices. Herein lies another reason to use Samsung Internet — the app natively syncs with your open tabs on desktop Firefox. Anything you do on your computer can be easily accessible from your smartphone.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
If you're like me, you probably have a wishlist of Android games you'd love to buy, except the high price tags keep you away. A few bucks can feel like a fortune in the Google Play Store — you just can't bring yourself to pay that much. Well, lucky for you, Google Play has some serious discounts this Cyber Monday. There won't be a better time to buy these games, until next year, of course.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Privacy and security go hand in hand, especially for smartphones. When it comes to privacy, you decide what personal information about yourself is out there to discover. Security, on the other hand, is all about enforcing those privacy decisions.
How can something get more free than free? Well, in the case of Twitter, Virgin Mobile found a way with its newest promotion. If you have a 4G plan with Virgin Mobile, you can now access Twitter from your smartphone without it counting towards your monthly data allowance.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
You may not have woken up like this, but you're still #flawless thanks to Microsoft's new Face Swap app for Android.
General Motors Co. (GM) is set to expand their fleet of driverless cars in San Francisco, Detroit, and Scottsdale, according to documents filed by the company.
YouTube is so famous it needs no introduction, but its mischievous clone, YouTube++, sure does. The latter's been tweaked to include hacks not found in the regular version, including background playback, ad blocking, and the ability to download videos directly onto your iPhone, iPad, or iPod touch.
After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
YouTube won't let you play videos in the background on Android without paying for YouTube Red, so if it's your primary source for streaming music, and you don't want to shell out $9.99/month, you'll just have to take matters into your own hands. The simplest solution to this problem would be to download MP3s straight from YouTube for offline playback, but in the past, this hasn't exactly been easy on a mobile device.
It seems that fans of the Android open-source operating system are a bit peeved by some of the choices Google has made regarding the new #MadeByGoogle Pixel phones. And with good reason. The new phones are expensive, the Nexus line is dead, and some Redditors are speculating on whether or not the Pixel bootloaders may not be unlockable at all.
Walking while taking a video is always a pain. But it doesn't have to be, especially with Google's new Pixel smartphone and its new and improved Electronic Image Stabilization (EIS) feature. A new video, released on Reddit, pitted the Pixel's EIS against the Nexus 6P with some incredible results.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
The internet has officially been taken over by GIFs—they're everybody's favorite method of communication these days, and nary a meme would exist without them. But even with the abundance of GIF-sharing websites, and even GIF keyboards, we're still a bit lacking in regard to creating GIFs on a mobile device.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
