While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
German groups ZF Friedrichshafen AG and HELLA are collaborating to add to their autonomous portfolios with camera and radar development.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
A state of emergency has been declared in Malaysia's northeastern Kelantan state after an outbreak of avian influenza virus H5N1.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Fighting fires has always been a dangerous and noble venture, even with the proliferation of aerial firefighting. But things are looking to get a lot safer for firefighters with the help of the Boeing and mixed reality.
You're all kale-d out, you've had it up to here with golden milk, and you're on the prowl for the next superfood. Well, get ready for some unicellular goodness: the next superfood is an algae named Spirulina, also known as Blue Majik. (Kudos to the marketing exec that came up with that, am I right?)
After lots of waiting and anticipation, the OnePlus One Android smartphone has been unveiled, and it's ready to take down the Nexus.
Watch out Samsung (and you too, Pebble, Sony and the still unrealized Apple), your hold on the smartwatch market is about to get a lot less firm. Announced today, Google has released Android Wear, their platform for developing smartwatches, along with a preview of the Moto 360 smartwatch from Motorola.
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A few weeks ago, Facebook published a blog post called "Proposed Updates to our Governing Documents," which outlines a few changes in their policies and user voting system. These changes would essentially take away users' right to vote on future changes to Facebook's data use policy while also taking away Facebook's responsibility to alert users of those changes. If the new policy is enacted, the vote will be replaced with "a system that leads to more meaningful feedback and engagement," what...
While becoming the next Mark Zuckerberg may be out of reach for someone just getting introduced to code, the skill has never been more valuable. Just understanding basic programming language is a great thing to put on your resume, and if you know how to code, you’re golden. Software developers and programmers have been the most resistant to the recession, as jobs in the tech industry continue to grow.
The Nintendo 3DS comes with six AR cards that allow you to play the augmented reality games packaged with the device. Of course, if you were to lose the fragile paper cards or damage them in some way, you would be unable to continue playing them. It's easier and safer to carry constant access to the AR games by installing apps on your Android and Windows Phone 7 smartphones. Both apps are free and available through the smartphone app markets.
The wonderful thing about a "farmhouse brunch" theme is that most of the materials you'll need to decorate are natural and quite affordable. From sprigs of flowers to brown string to burlap, you probably already have most of the things you need lying around the house.
For all that they are marketed as healthy meal alternatives or snacks on the go, granola bars are pretty damn bad for you. With high fructose corn syrup ranking among the top five ingredients in the ingredients list and a bunch of other cheap corn products thrown into the mix, you wouldn't be much better off eating Cheetos.
