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Market Reality: Magic Leap App Makes Waves, Norm Glasses Push Smartglass Future, & Facebook's Mind-Powered Controllers

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.

Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

News: The New Nokia 6.1 Is a Solid Upgrade to One of Last Year's Most Durable Budget Phones

HMD (the company currently making Nokia-branded phones) only released one flagship device last year, with the rest of the phones falling in the mid-range and entry-level tiers. However, at Mobile World Congress 2018, HMD announced their ambition to become a top five smartphone maker in 3–5 years. Meeting this goal will require penetration in all markets — especially the United States — and it looks like Nokia will get the ball rolling early this year.