Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
When you visit a website in Safari, it's most likely keeping tabs on your browsing activity. It could be keeping track directly, or its third-party content providers and advertisers can be spying on you. All three could happen simultaneously. This enables them to serve you content that's tailor-made for you, but it can also feel like an invasion of privacy.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
The AFL-CIO's Transportation Trades Division, which represents 32 unions in the US, has successfully lobbied for the removal of 10,000-lb. and heavier commercial trucks from provisions in bills expected to pass that could allow for millions of driverless vehicles on public roads and streets, Bloomberg News reported.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
Volvo Cars' "all-electric" announcement last week was seen as a direct threat to Tesla's electric vehicle (EV) and driverless lead, but German auto giant Volkswagen (VW) says it is in a better position to challenge Tesla.
Admit it — many of us have not gotten in the Uber's we've requested. Sometimes, you just need to get someone else a cab that you're not going to be going with. No biggie ... but your friend doesn't have any connection to Uber or the driver, which can be a little awkward. Uber is addressing this slight issue today, with an update that allows you to officially request Ubers for others.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Fighting fires has always been a dangerous and noble venture, even with the proliferation of aerial firefighting. But things are looking to get a lot safer for firefighters with the help of the Boeing and mixed reality.
Who said you need a smartphone to use Snapchat? A new application in the Mac App Store, appropriately dubbed Snappy, allows you to send and receive Snapchats directly on your computer. Check out the guide below to learn how to go through all of your Snapchat stories, take and send photos with filters, and text just like you would on your mobile device.
Since The Guardian published leaked documents exposing the depth of the NSA's spying powers, many people who've never put much effort into protecting their privacy are finally starting to pay attention. Evidence of public opinion concerning PRISM can be seen from the rise in traffic for pro-privacy sites like DuckDuckGo to the petitions demanding that the program be scaled back or done away with altogether. Some would argue that you waive your right to privacy by signing the terms of agreemen...
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Earlier this week, Snapchat announced a partnership with NBCUniversal regarding the 2018 Winter Olympic Games in South Korea. Starting on February 10, Snapchat will be streaming a feed of NBC's live broadcast of the Olympics in Pyeongchang.
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
Last month, AT&T made headlines with its disastrous launch of its 5G Evolution network (spoiler alert: it wasn't actually 5G). T-Mobile responded to the embarrassing news by saying the company would be working on its own 5G network, and would take its time rolling it out. Well, T-Mobile may have just pulled an AT&T — T-Mobile is launching LTE-U in the US, and things seem pretty similar to the 5G Evolution's introduction.
The Nokia 6 has been out since January, releasing in China before having a slow trickle of releases throughout the year. Despite announcing a global release, the United States never received a street date for the smartphone, and for all this time, Nokia has left us out to dry. Now, it seems, their phone could be on its way as the 6 has received its FCC certification.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mixed reality king, the Microsoft HoloLens.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
