After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
While Apple's tech used for Face ID on the iPhone is impressive, it's debatable whether it's more convenient than Touch ID. There are also concerns that your face could be used to track shopping patterns or be seen during mass surveillance by intelligence agencies. More importantly, it could be easier for law enforcement, and even thieves, to force you to unlock your iPhone.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A new study shows the Zika virus is present in saliva — but it may not be enough to make you sick. The Centers for Disease Control and Prevention notes there is "no evidence that Zika can be transmitted through saliva during deep kissing." Given the results of research published in the journal, Nature Communications," the agency may need to revise its guidance.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
A 'superbug' fungus is currently running riot in the hospitals of New York and New Jersey. This outbreak of Candida auris has contributed to 17 deaths in NYC, according to recent reports.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
When the mosquito that carries the malaria parasite (Plasmodium falciparum) bites someone, the parasite must travel to the liver where it undergoes part of its lifecycle before infecting red blood cells and spreading to its next host. Until now, the first step of how the parasite gets to the liver hasn't been clear.
If the recent "state sponsored" Yahoo hack wasn't enough motivation for users to stop using their services, the latest news about Yahoo should be. Joseph Menn, a reporter at Reuters, just revealed that Yahoo created a custom email wiretap service for the US government.
Are we about to witness the future of Android OS? Of Google? Of the entire smartphone ecosystem?! Google has just turned 18 today (right?), Android just had its 8th birthday, and the rumor mill is firing on all cylinders in the lead-up to the October 4 launch event where they'll announce their latest hardware and software products.
A human rights activist from the United Arab Emirates recently stumbled upon three gaping security loopholes in iOS that work by enticing you to tap a link sent to your iPhone. Ahmed Mansoor received a text message from an unknown number roughly two weeks ago, but instead of following the link it included, he sent the message over to a security researcher at Citizen Lab.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
Every year, tech companies use April 1st as a means to prove that they have a sense of humor. Sometimes their jokes are good for a chuckle, other times the gags backfire disastrously. For the most part, however, we'd be better off without the bulk of these annual antics.
Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mobile connectivity have sent us into a climb the likes of which we have never seen before.
It's that time of year when high school students say goodbye the their past four years of coddling, ready to enter the "real world" and the next chapter of their lives—college.
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
Rooting a mobile device may not be a big deal these days, but not being able to root definitely is. Even the Library of Congress, National Telecommunications and Information Administration, and White House can agree on that.
The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't stop rubbernecking. Which makes it perfect for a Halloween costume — you'll be repulsive, but no one will be able to look away. While the beehive skull hasn't made an actual appearance in Cult yet, and probably won't sinc...
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
You can bet Thor costumes will be prominent among the superheroes seen this Oct. 31. Since the summer, there has been no shortage of coverage for Thor: Ragnarok, and the timing of its November release couldn't be better as a tie-in with the cosplaying holiday known as Halloween. This year, the success of pulling off the Thor costume will rely on how well your new Thor helmet looks, which as it happens, you can DIY at home, using a few simple supplies and perhaps a trip or two to the craft and...
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
For anyone who has spent an entire afternoon attempting to assemble a set of IKEA chairs, these wooden masterpieces probably seem pretty appealing.
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
We've all been there: we're enjoying a nice cob of corn, happily covering our face in butter and salt, when suddenly we realize that there's a thread of corn silk stuck in our teeth. We try to dislodge it with our tongue; no luck. We pick around with our fingers; still no luck. That silk is staying there until you return home to your toothbrush and dental floss. And if you think that corn silk is bad for most people, try having braces!
