Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
Want to take your productivity to the next level in the new year? Whatever industry you're in, The Complete Google Master Class Bundle will teach you the tips and tricks to become more efficient and highly skilled in its most popular apps. Right now, the entire bundle is on sale for just $39.99 — that's an amazing 97% discount off the regular price of $1,990.
Now that more and more people are working on their personal computers and smartphones as opposed to their work computers as a result of the coronavirus outbreak, hackers are having a field day. Unencrypted home networks and public WiFi connections make it incredibly easy for cybercriminals and even government agencies to access everything from your browsing history to your banking information, and a Virtual Private Network (VPN) is the only way to stop them.
Although it's always been important to safeguard your data and private information in the digital age, privacy has recently taken on an entirely new meaning.
The global gaming market is expected to generate $160 billion in 2020. With emerging markets in the Middle East and Africa, the planet's 2.5 billion gamers are always looking for the next great adventure.
Starting with Android 9 and 10, Google made privacy and security the main priorities for Android updates. Both versions brought numerous changes to help erase the notion that Android isn't safe, but Android 11 might even have them beat.
Apple just released the second iOS 13.4.5 developer beta today, Wednesday, April 15. The update comes just over two weeks after the release of 13.4.5 dev beta 1, which introduced a new way to share Apple Music songs to Instagram and Facebook stories.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event.
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
Microsoft is quickly adding dark mode to its full line of apps. Microsoft To Do is the latest to receive this treatment, and it looks great. Now you can tick items off your to-do list without straining your eyes or draining extra battery life.
Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device.
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
Earlier than expected, Apple just released the first public beta for iOS 13 today, June 24, three weeks after Apple first seeded the beta to developers. The general testing pool now has access to iOS 13's expansive list of new features, including system-wide dark mode, robocall prevention, adaptive charging, and more.
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
Text conversations and group chats can sometimes devolve to random and nonsensical chatter that bombard you with annoying notifications. Naturally, this can get distracting and prevent you from focusing on more pressing matters. Fortunately, Samsung Messages has a feature built in to minimize distractions whenever conversations go out of hand.
There's no doubt iOS 13 has dominated the talk around the Apple community this month. Since the announcement and release of the first developer beta, we iPhone users have had a treasure trove of new features and changes to explore and discuss. Now the fun continues with iOS 13 dev beta 2. Who's ready to start up the conversation all over again?
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality.
If there was a version of the Doomsday Clock for counting down the release of Microsoft's HoloLens 2, then the caretakers of that imaginary clock would move the minute hand to "one minute to midnight."
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
