News: Daqri's Patent Portfolio & Trademarks Put Up for Sale
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
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News: Chinese Smartphone Maker Oppo Previews AR Glasses & Futuristic Hardware Concepts
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
Market Reality: Hello Kitty Comes to AR, Epic Games Negotiates with Nreal, & Magic Leap Weathers Exec Turnover
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
News: Resolution Games Follows 'Angry Birds FPS' with 'Glimt' Mystery Game for Magic Leap One
After leveraging the well-known intellectual property of Rovio's Angry Birds for its first game for the Magic Leap One, Resolution Games is singing a new song with a familiar refrain for its next game for the augmented reality headset.
News: Epic Games Enters Settlement Talks with Nreal Over Trademark Naming Dispute
At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered.
News: Sally Beauty's YouCam-Powered AR Try-on Kiosks Land in 500 US Stores
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
News: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
News: Nvidia Helps Developers Tap into Streaming AR Content with New CloudXR Platform
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
News: ThirdEye Gen X2 Smartglasses Take Aim at Military Applications with AR-Enhanced Weapons Sight
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
NR30: Next Reality's 30 People to Watch in Augmented Reality for 2019
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
News: DreamWorld AR Launches DreamGlass Air, a Lightweight Private Theater Screen for Your Mobile Devices
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
News: Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
Hands-On: Hands-On with the Looking Glass Pro, An Easy Alternative to AR for Interacting With Virtual Content
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.
Hands-On: Hands-On with Lenovo's ThinkReality A6, a Disappointing Step Back from Augmented Reality's Cutting Edge
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
News: Why Facebook Co-Founder's Call for a Breakup Is Focused on the Wrong Target — AR Is Zuckerberg's Next Big Data Bonanza
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
Hands-On: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
News: Lyft Looks to Augmented Reality to Improve the Passenger Pickup Process with New Patent Application
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
News: Pokémon GO Maker Niantic Catches $200 Million in Funding from Samsung & Others, Report Says
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
News: WayRay Gives Developers the Wheel in Effort to Create AR Apps of the Future with True AR SDK
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
News: Toyota Begins Testing HoloLens for Production Process Improvements
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
NR30: The Mobile AR Leaders of 2018
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
News: 8 of the Wildest Augmented Reality Glasses You Haven't Seen Yet
We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.
News: Lumus Looks to Sweden's Tobii for New Smartglasses Eye Tracking Solution
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
News: Tech Toothbrush from Samsung Incubator Graduate Uses AR to Help Kids Improve Brushing Habits
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
News: Fantasmo Wants to Map the World & Its Buildings in 3D with Your Smartphone's Camera
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
News: Magic Leap's Website Has an Immersive Reality Experience Hidden in Plain Sight, if You Know Where to Look
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.