After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
With the change to a glass back, many of us are concerned about the durability of OnePlus 6. While glass does offer some benefits such as lighter weight, without proper reinforcement, it can easily shatter in one drop. Now we have our our first look at its durability thanks to JerryRigEverything.
It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space.
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Some phones have a feature that turns your screen white for a second when you're taking a selfie in dim lighting. This does a great job of illuminating your face in a pinch, but there are two problems with it: First, not all phones have the feature, and second, it doesn't work in third-party camera apps like Snapchat and Instagram.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
The Pixel 2 has a number of new unique features. One of the most interesting is the Now Playing option to identify songs you hear on a daily basis. Now Playing displays the artist and title of songs playing in the background of your day and shows this information on the lock screen. While this functionality is incredibly useful, the song history is not saved anywhere on your phone.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly-desirable premium feature — the ability to see who has swiped right on your profile, without having to match.
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
Apple Maps. For years now, its reputation has been that of a punchline. Although Apple and Google battle for supremacy in most hardware and software categories, in the map game there's no question who has the superior app. But the news of the day shows Apple expanding the cities it plans on collecting street data from, opening up speculation that they're not ready to throw in the towel on Apple Maps.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to project an augmented computer onto any surface that you can interact with using your hands.
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.