The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
When Apple announced the iPhone X, 8, and 8 Plus, they had a laundry list of new features to talk about. They discussed the improved camera, the new screen, wireless charging, and many other things, but they curiously failed to mention that they just matched one of biggest features Android has touted over Apple for years — fast charging.
While not cuddly to most, bats are shy, skilled flyers that fill an important role in their environments. A new study reveals a deadly disease decimating North American bat populations has stepped up its attack on vulnerable bat populations in the summer months.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?)
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
Waymo revealed more clues about its future business model after it said yesterday it plans to kill its Firefly pod-like car project and focus more closely on offering driverless systems for commercially available car and truck models.
Things aren't looking good for Uber after its driverless experiment in Pittsburgh soured relations with local authorities. Surprised? Me neither.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
In the ongoing search to find better ways to use antibiotics, an extract made from maple syrup has some surprisingly important medical benefits.
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
A robust appetite for imported foods is leading to increased disease outbreak in the US. Despite the locovore and slow food movements, America's demand for foreign foods is picking up. According to a study published in the journal of Emerging Infectious Diseases, demand for imported fresh fruits, vegetables, and seafoods has jumped in recent years.
The reviews for the Google Pixel phone have hit the web. There's a lot of praise, but not all are so positive. We've collected some of the best takes on the new devices from the top tech sites around.
Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.
Most people I've talked to agree that Shake Shack has mastered the upscale, fast food hamburger quite well. So when a new burger comes out on the ultra-popular fast food chain's menu, you've got to take notice—even if you live nowhere near one.
Whether you simply can't stand it or consider it a separate food group (or not food at all), there's no denying that Spam is everywhere. America's favorite canned mystery meat got its humble beginning in Minnesota, but is now used in dishes and found in homes around the globe.
Like a strong-tasting cup of joe, but want more caffeine out of it? Start double brewing your coffee. To paraphrase a big fan of the double brew process on Reddit, it'll make you feel like you can throw an orange at 60 percent the speed of light. It's that strong. Really.
