Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Being on the bleeding edge is a place that you will get cut from time to time, as has been the case for many developers in the HoloLens space.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
AirDrop is an underrated feature that lets you to quickly transfer files like songs and photos via Bluetooth and Wi-Fi from your iPhone to Macs and other iOS devices. It's been a staple in the Control Center ever since iOS 7, prominently displayed for easy access. However, with iOS 11, that quick access to AirDrop has seemingly disappeared.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you.
Love is the spice of life — it is also the microbes that couples share through sickness and in health, through the bathroom and in a hallway.
The fatal crash of Air France Flight 447 is one of the most tragic accidents in avionic history — while it also serves as a stark reminder of what can go wrong when humans rely too much on driverless vehicles.
Who knew the HomePod would stir up so much excitement? Apple's soon-to-be home speaker is an intriguing product, if not a "must-have." I know I'm excited to compare it to the other big-name Bluetooth speakers out there to see if Apple is putting their money where their mouth is. But there's more important news to discuss — the HomePod's firmware has revealed some pretty big secrets about Apple's highly anticipated phone, most notably its bezel-less design, and facial recognition technology.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Wherever there are people, the party is sure to follow. Well, a party of microbes, at least. That is what scientists at NASA's Jet Propulsion Laboratory have found after a 30-day microbial observation of the inflatable lunar/Mars analog habitat (IMAH).
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Colorectal cancer — cancer of the colon or rectum — is the third most commonly diagnosed cancer in the US. To reduce the chances of a diagnosis we are all urged to stop smoking, keep our weight down, decrease our intake of alcohol and red meat, keep active, and get screened for colon cancer. But, new research has found something that participates in the development of colorectal cancer that might not be as easy to control: A strep bacteria that promotes tumor growth.
Despite longer live spans, almost half a million people die of healthcare-associated infections (HAIs) each year, many of them preventable.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Following the most recent election, some argue that increasing political polarization is dividing Americans. A new app, called Read Across the Aisle, is aiming to combat this by encouraging users to read news from media outlets on both sides of the political spectrum.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
More bad news for patients who have undergone heart surgery in the past five years. A new study suggests about one-third of heater-cooler units used in cardiac procedures remain contaminated with a slow-growing, potentially fatal bacteria.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
The OnePlus 5 may have received a lot of flak for its design mirroring the iPhone 7 Plus' very closely, but that doesn't change the fact that dual cameras have become increasingly more common over the last couple years. Samsung's next smartphone, the Galaxy Note 8, is rumored to be the next major smartphone to sport the technology. Now, Samsung may have confirmed those rumors as truth.
While it might be a little past its prime now, the running gag about Nokia phones never breaking was one of the internet's favorite jokes. "If you buy one," they would say, "you'll never need another phone again." I think if those users could see into the future, they'd change their tune, as the Nokia 6 is now available to preorder — and I'm guessing it would give any of Nokia's old bricks a run for their money.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
In a recently released video, it was revealed that Formula-E's partner Roborace has developed a driverless race car that can complete laps at full racing speed.
We know that healthcare-related facilities can be fertile ground for antibiotic-resistant bacteria, but recent research suggests your produce aisle might be too.
Intense exercise can cause problems with our digestive tract. It even has a name — "Exercise-induced Gastrointestinal Syndrome." Simply put, strenuous exercise can damage the gut and let the bacteria that reside there potentially pass into the bloodstream.
Essential — the smartphone company started by Android co-founder Andy Rubin — is set to release its bezel-less smartphone before the end of June. The highly-anticipated phone is set to be stocked full of features, including an edge-to-edge display, magnetically-connecting 360-degree camera, rear fingerprint reader, and much, much more. One feature fans have been hoping for is an LED notification light. Today, we finally have confirmation via Twitter. For $700, the Essential Phone — LED notifi...
The possibility of severe tickborne illness is increasing as an aggressive tick from the American southeast moves up the Atlantic Coast.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
We just keep discovering hidden features and settings scattered throughout the Galaxy S8's system like little digital Easter eggs that were largely left unadvertised. One such setting is an option that lets you change the placement of your S8's display brightness slider.
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.