Market Reality: Samsung & Microsoft Dip into the Mobile AR Galaxy, with (Respectively) New Hardware & AR Apps
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
With the rise of website encryption (TLS), sniffing passwords from network activity has become difficult. However, it's still possible to quietly exfiltrate a target's network traffic in real time to extract passwords and sensitive information. Pertaining to macOS, there are two methods for retrieving traffic from a backdoored Mac.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Most of us have never put much thought into this, but the question needs to be asked — what exactly happens to all of our online accounts when we die? No, the internet won't just know and delete accounts for you, so you need to plan for life's one guarantee. Because without a plan, things become a lot harder to sort out.
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Since the release of the T-Mobile G1, the Play Store has been flooded with apps that claim to improve performance by clearing cache and storage. These apps are typically useless, rarely providing more than a temporary fix which Android undoes immediately. As Android has continued to improve cache and storage management, such apps have become more trivial. However, there are few decent ones out there.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Love is the spice of life — it is also the microbes that couples share through sickness and in health, through the bathroom and in a hallway.
The fatal crash of Air France Flight 447 is one of the most tragic accidents in avionic history — while it also serves as a stark reminder of what can go wrong when humans rely too much on driverless vehicles.
Wherever there are people, the party is sure to follow. Well, a party of microbes, at least. That is what scientists at NASA's Jet Propulsion Laboratory have found after a 30-day microbial observation of the inflatable lunar/Mars analog habitat (IMAH).
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Colorectal cancer — cancer of the colon or rectum — is the third most commonly diagnosed cancer in the US. To reduce the chances of a diagnosis we are all urged to stop smoking, keep our weight down, decrease our intake of alcohol and red meat, keep active, and get screened for colon cancer. But, new research has found something that participates in the development of colorectal cancer that might not be as easy to control: A strep bacteria that promotes tumor growth.
Despite longer live spans, almost half a million people die of healthcare-associated infections (HAIs) each year, many of them preventable.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
More bad news for patients who have undergone heart surgery in the past five years. A new study suggests about one-third of heater-cooler units used in cardiac procedures remain contaminated with a slow-growing, potentially fatal bacteria.
A new study casts real suspicion on the possibility of life on Mars. Why? It seems the surface of the planet may be downright uninhabitable for microbial life as we know it.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
We know that healthcare-related facilities can be fertile ground for antibiotic-resistant bacteria, but recent research suggests your produce aisle might be too.
Intense exercise can cause problems with our digestive tract. It even has a name — "Exercise-induced Gastrointestinal Syndrome." Simply put, strenuous exercise can damage the gut and let the bacteria that reside there potentially pass into the bloodstream.
The possibility of severe tickborne illness is increasing as an aggressive tick from the American southeast moves up the Atlantic Coast.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.