After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
Apple's anxiously awaited iPhone 8 with a 5.8-inch OLED display is all set to launch this September, alongside the iPhone 7s variants. However, according to MacRumors, which cites information from a number of Barclays analysts, stock will be very limited, and most won't ship until late in the fourth quarter.
The large, dome-shaped LiDARs that have become a fixture on driverless car prototypes are expensive and notably ugly. And yet, these unsightly devices should remain planted on driverless cars, even when they become available in commercial fleet services across the country in a couple of years.
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android lovers.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
This year will be an interesting one for iPhones. With speculation that the expensive iPhone X is underperforming, rumors have circulated that Apple will release three "bezel-less" devices, one of which will cost less by omitting the OLED panel for a traditional, yet large, 6.1" LCD. Now, thanks to the source of this rumor, we have an idea how much that lower-tier iPhone will cost.
As we get closer to the release of the iPhone 7 this September, more and more details are emerging about the features the new smartphone could have. The well-regarded analyst Ming Chi-Kuo of KGI Securities, who has an uncanny ability to predict new Apple features, has reported another detail involving a dual-lens camera on the upcoming iPhone 7 Plus model.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Solid-state LiDAR is cheap, robust, and compact in size — this is why the device is seen as the LiDAR of choice for future high-volume production of level 3 and level 4 cars.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
If history holds true, we'll see the iPhone 7 arrive this September, and just like many times before, there are already a ton of rumors about its features. As usual, many claims are pure speculation, but there are some trustworthy reports and lots of good information we can use to make some educated guesses regarding Apple's upcoming flagship.
Nearly nine months after the release of the iPhone 6 and 6 Plus, we finally have some solid information on the "S" model of Apple's flagship device, slated for release this fall. Coming straight from Apple analyst Ming-Chi Kuo of KGI Securities (via AppleInsider), quite a few upgrades will be included in the next iPhone model.
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
The launch of the Audi A8 marks the world's first Level 3 car on offer in retail channels, except there is one catch: it can only take full control of driving at speeds of 37.3 mph or less.
Google quickly learned over five years ago electric vehicles (EVs) were the powertrain of choice for its then fledging driverless car program and the industry has since followed its lead.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
