After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Your favorite music-streaming app is taking artists from its popular RapCaviar playlist on tour to five major US cities. That's right, put down your smartphones and pick up your credit card because these tickets are going to sell fast.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Disney is gearing up fully autonomous vehicles that will shuttle you and your family from the parking lot to the amusement park, stress-free. Well, as stress-free as you can get while introducing grandma to the concept of a car with no driver. No, grandma, Satan is not "steering this contraption." At least, we don't think he is ...
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
Unity released the Beta 5.6 on December 13 with a bunch of new upgrades in the works, including support for Vulkan, better instancing options, and more improvements to particles—to name just a few that are potentially relevant to the mixed reality community. And today, December 15, Unity has just released the EditorVR that we reported on a few weeks ago as a part of their "Experimental" builds.
Today at the Unite '16 conference in Los Angeles, Unity's Timoni West and Amir Ebrahimi showed off its new virtual reality authoring and world editor, EditorVR, using the HTC Vive. Coming in December to Unity is a version of its editor that works inside a VR headset, which will change the way developers interact with the worlds they build—even if they aren't building for VR.
You might not think a mixed reality headset could help kids eat their vegetables, but that's the exact premise behind Habit.at—the app that won the "Social Good" category at the 2016 HoloHacks competition in Los Angeles.
Mixed reality (MR) feels like an amazing, almost mind-blowing futuristic technology—but only once you've experienced it for yourself. Words, images, and even videos simply cannot describe the experience in full. If you want to really peer into the future and experience MR for yourself, you can sign up and just go in many cities.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
Thanks to Verizon Wireless, I pay over $220 a month for my phone bill. It's just me on the plan—no family members, and it's not even unlimited data. So, when I receive that data alert message telling me that I've used up 90% of my plan and that I've still got a few more week until my billing cycle starts over, you know that I'm left scrambling to connect to some Wi-Fi.
While it may not serve much of a purpose here in sunny Los Angeles, it's still a good idea to keep constant tabs on the weather forecast, because you don't want anything to rain on your parade.
Plastic bags may be banned from retail stores in some cities, like Santa Monica, Seattle, and San Fransisco, and will be banned in Los Angeles shortly, but we still use billions of them every year. What else are we going to use for throwing away cat litter or picking up dog poop?
