Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Apple released the fourth developer beta for iOS 11.4 on Monday, May 7, followed the next day with the public beta release. This update arrives just six days after the company seeded beta 3 to users, which fixed an 11.3 issue with 3D Touch, among other various bugs.
Before the Sept. 2017 event held by Apple, we thought the new iPhone X would come in three different colors. While only a Space Gray and Silver option made it to the Nov. 2017 release, the missing third hue may finally be on its way, if the latest rumors are to be believed. If you can't wait for the new Blush Gold color, here's when and how you can expect to get your hands on one.
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
Supercell's highly anticipated Brawl Stars has soft launched in Canada, with gamers worldwide salivating at the prospect of a full debut around the corner. Unbeknownst to many, this game can be played on your iPhone right now, regardless of where you live.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
The roll-out of T-Mobile's hotly anticipated 'Digits' service is now underway. For those unfamiliar with what could be the un-carrier's next killer app, 'Digits' is basically a combination of Google Voice and AT&T NumberSync. With it, T-Mobile customers can use their number across any phone, tablet, wearable, or PC. That means you can give out your phone number and answer the call on any device you like.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
It's no secret that Samsung had a lot of bad press this year. Despite this, we've reported how, even with the massive negativity in the media, Samsung has been expected to have an excellent Q1. Not only have those expectations been confirmed today, but Samsung has announced they are also working on a new flagship smartphone. One that some say could be the Note 8.
It's Monday, and what's a Monday at Gadget Hacks without a new leak to ponder over? Thanks to known leaker Benjamin Geskin, we have a dummy iPhone 8 without one of its most-anticipated features.
Augmented reality could come in very handy for those of us prone to losing things—namely, our wallets. Pixie Technology, a company from Los Altos, California, has developed a way to locate your lost wallet and keys using AR technology and tracking chips, a platform they call the "Location of Things."
A judge just handed down a ruling that will make the U.S. government's quest to unlock the work iPhone of one of the San Bernardino shooters much more difficult.
Samsung trademarked the name Gear 360 a few weeks ago, and today it has been confirmed that the Gear 360 is a spherical virtual reality camera that will accompany the much-anticipated Galaxy S7.
In the wake of Apple Music making its debut on Android devices, Google has finally released its highly anticipated YouTube Music app. With these two tech heavyweights throwing their hats into the ring, the streaming music world is about to get rocked.
Initially reluctant to port Firefox over to iOS, Mozilla has finally released the first public preview of their famed web browser. While this is great news for all Firefox users, the bad news is that the browser is currently available for download only in New Zealand.
The biggest hurdle faced when text messaging (besides more convincing lies) is accurately communicating our emotion and tone. Anything we say can be interpreted in various subjective ways by the recipient, and that's why we have emoji—to illustrate what we actually want to say.
Getting a new phone is like getting a pair of new socks—you can't wait to try them on and when you do, they feel totally awesome. Maybe that's just me, but for many customers that have already received their highly anticipated iPhone 5 in the mail, awesome is definitely not the word they are using.
The next mobile operating system for the iPhone, iOS 6, will be available in fall 2012. The major details and features were released 2 weeks ago a Apple's World Wide Developers Conference (WWDC). While the goal of these yearly OS updates is to move forward with technology, there are a couple of this to watch for. Keep reading to see the good and the not so good. Do Not Disturb
Mobile gaming has exploded, with roughly $70 billion in revenue in 2019. This gave rise to the so-called gaming phone, headlined by names like Razer and ASUS. While the Galaxy S20, S20+, and S20 Ultra are being marketed as everyman devices, make no mistake — these are unstoppable mobile gaming machines.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Mobile World Congress 2018 is here, and with it, Samsung has officially announced the highly anticipated Galaxy S9 and S9+. While we already knew much about the new phones, Samsung's presentation officially filled us in on what to expect from the S9's cameras, including dual aperture, two cameras, and super slo-mo.
The latest and greatest in Qualcomm's long line of mobile processors, the Snapdragon 845, is now set to touch down along with the Galaxy S9 and S9+. And as gorgeous as Samsung's newest flagships are, the processor that powers them under the hood is just as highly anticipated.
Zenge came to my attention as a free game on the Google Play store — it will remain free until midnight, so anyone catching this review on the 25th, download it ASAP — but I imagine it would be worth the typical $0.99.
On October 17, 1943, a story in the New York Herald Tribune read "Many laymen — husbands, wives, parents, brothers, sisters, friends — beg Dr. Keefer for penicillin," according to the American Chemical Society. Dr. Chester Keefer of Boston was responsible for rationing the new miracle drug, penicillin.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
The pathogen referred to as a "nightmare bacteria" is quietly adapting and spreading faster than anticipated.
A few months ago, LlabTooFeR leaked a full system dump from Google's then-unreleased Pixel and Pixel XL smartphones. That may not seem like a big deal at first glance, but the system dump contained all of the preinstalled apps and services from Google's new flagships—including the much-anticipated Google Assistant.
I'll be the first to admit that I have a problem: I'm utterly addicted to tea.
The wait is over. The Samsung Galaxy S6, arguably the best Android phone of this year, has just launched. There was already a lot of hype about this super phone—its looks, its specifications, and its other functions have been under the microscope for quite some time. It will not be a good idea that you take this phone in your hand and use it in the same fashion as you have been using your other phones in the past.
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
We're nearly there — Apple released the seventh iOS 12 beta to developers Monday, August 13. While not totally unexpected, beta testers understand the struggle of predicting the next update, as Apple has switched haphazardly between two-week, one-week, and irregular release schedules for both the developer and public betas.
Update 10/23: The hits just keep on coming. We're now seeing reports of a "smearing" effect when scrolling through apps on the Pixel XL 2. We'll expand on that at the bottom of this article, but it's still worth reading the background information on issues with LG's new POLED displays.
Every other year, Apple comes out with "S" model iPhones that enhance and speed up their main series models from the previous year. This year, however, because of the highly-anticipated 10th anniversary iPhone, aka the iPhone X, Apple has dropped the "S" and moved straight to the iPhone 8 and 8 Plus.
Blowing dust and fungal spores are creating a public health problem that could be just a slice of what's to come with climate change.
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.