It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Apple's Animojis took the world by storm with their ease of use and fluidity. They added new life to your emojis by mapping your face with the technology that lives inside the iPhone X. Now, Samsung is also adding new life to emjojis with the introduction of AR Emojis in the Galaxy S9 and S9+.
Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs.
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
It seems we've come full circle in alternative dating routes. Just like a long time ago when people were able to go to matchmakers and watch videos of potential matches, the dating app 'Hinge' is now allowing you to add videos to your profile.
If imitation truly is the sincerest form of flattery, then Snapchat must be blushing profusely as Instagram continues to shamelessly copy its features and dig into its wallet. Instagram has also managed to copy some of the security aspects — or lack thereof — of one of Snapchat's hottest characteristics.
Apple has yet to create a successful social networking app, but that doesn't mean they want to be left out of the social video conversation. Case in point: Today they announced a new video app set to debut for iOS in April called Clips.
First of all you need two different types of playing cards. You can take the blue and the red color cards. Spread these cards on the table facing downwards. Now mix them together randomly. Again mix them as thoroughly as you can on the table. Now pick out a red color card of your choice from anywhere on the table. Now again mix the cards thoroughly on the table. Now pick up any blue card of your choice anywhere from the table. Now ask the audience “what probability is that of picking the sa...
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu.
While Snapchat had a head start in making augmented camera effects popular on smartphones, Facebook has spent the past few years in hot pursuit, with no less than three apps offering mobile AR experiences, plus its Portal hardware lineup of smart home devices.
Sometimes, we get stuck on a song so good we want the world to know about it. Sure, you could take the time to save the album art to your iPhone, then upload it to your Instagram or Facebook story, but why bother doing that when you can simply share the song to your story right from Apple Music?
The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
For me, there's nothing better than popping on a favorite show or new movie after a long day at the office — except when there's a friend or two I can talk to about that crazy ending. Netflix doesn't double as a social media app, so you can't chat about what you're watching there. What you can do is share your latest obsession to your Instagram story, to get the discussion going with all your followers.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
When I'm with my friends on the weekend, we always end up Snapping shots of one another, adding in whatever stickers and lenses we've accumulated over the last week. But these filters are fleeting, so it's always a challenge to keep up with the best new ones. If you want to get a leg up on the competition, this is your one-stop-shop.
Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infancy, with headsets mostly limited to enterprise customers or developer kits and the majority of smartphones lacking the sensors necessary to achieve much more than parlor tricks.
