News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
If you are fond of going live or watching live videos on Facebook, then you've probably experienced a number of viewers commenting. Sometimes these comments are good. Sometimes ... well, sometimes we could all go without them.
Isn't it everyone's dream to be a sticker? No? Just me? Well, if you've ever felt like emojis just aren't conveying the exact emotion you want and you feel like your face would do a better job, have no fear. Prisma has released a new app called "Sticky AI" that allows you to transform your selfies into stickers that you can use for your messages.
UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI editions. So get ready SI fans and download the designated Life VR app, because you are going to need it to point it at these specially marked SI pages.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
We all know Google's Image Search to be our trusty little companion when it comes to browsing through ideas on the web. Now, Google is adding on "style ideas" to its search feature to help you boost your "style IQ" every time Google catches you snooping through new handbags on the market.
Download a popular, legit app from the Google Play Store. Decompile it. Add malicious code. Repackage the app. Distribute the now trojan-ized app through third-party Android app sites. This is how advertising malware Ewind, what Palo Alto Networks calls "adware in applications' clothing," infects Android users.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
Whether you're ready to admit it or not, we've all got our alter egos—especially when it comes to the internet. Perhaps you have one Facebook account that you use publicly, while maintaining a second account for more private interactions.
Out of the box, your iPhone will not shoot 4K videos. If you want to up your video quality to go beyond 720p or 1080p HD, you'll have to do it manually. However, not all iPhone models can actually film in 4K resolution. If you have an iPhone 6 or below, you're out of luck, but if it's the iPhone 6S or newer, you can rock the 4K no problem.
Believe it or not, but people are actually texting less than they did before, and that's all thanks to Facebook Messenger, Snapchat, WhatsApp, and other split-second communication services. However, one communication method that is still going strong—and dominating—is email.
The newest version of iOS 8 beta is now out. Almost three weeks ago, in the iOS 8 beta 2 release, we saw podcast integration, full-screen caller ID, new assistive touch toggles, and a "disable all" button for app notifications, among other things.
The new iOS 8 was just unveiled, and it looks pretty awesome. Apple showed off some of the enhancements and new features we can expect to receive in the fall at WWDC, and while not the huge facelift we saw with iOS 7, it does showcase what Apple does best—refinement. Continuity
If you have friends like mine, letting them check out one photo on your phone means they're going to check out all of the photos on your phone. Before you realize what they're doing, it's too late, and they're sending out perverted emails to your coworkers, making you look like a newb at Candy Crush Saga, and viewing your Snapchats for you.
While there are many customization options available for the Samsung Galaxy Note 2, they aren't always easy. The large selection of custom ROMs and difficulty implementing certain hacks and mods can be a nightmare for anyone not well versed in all things Android. But the good news is, it doesn't always have to be complicated.
This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses.
In these times of social distancing, video calling is becoming the technological substitute for face-to-face connections. For those who carry an iPhone, the art of video calling defaults to FaceTime, the native app on iOS that is exclusive to Apple devices. But what do you do if you or the other party is on Android?
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years.
When it comes to posting to social media from your smartphone, the process is typically the same. Find the app. Open the app. Tap the app's version of the compose button.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
Apple's newest mobile operating system, iOS 8, is out for the general public, and we've got a rundown on the best new features you can use on your iPad, iPhone, and iPod touch. While there's not a huge visual change as there was from iOS 6 to iOS 7, there's still plenty of cool new features in iOS 8 to be excited about.
Everyone has that one app they use more than any other. What if I told you there was a way to open these apps on newer Google Pixel devices with one quick gesture? I imagine you'd want to know how to do it.
While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969.
As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
Now that Google Meet is free for anyone with a Gmail address, you can expect to see invites from Google's service alongside Zoom calls.
Snapchat popularized personalized stickers for social media and messaging with Bitmoji, followed by walled-garden versions from Apple with Memojis and Samsung with AR Emojis. Even Google has gotten into the game, integrating an emoji generator for Gboard.
Since Apple launched iOS 13, we've seen four major updates for iPhone, each of which added some cool new features. Between iOS 13.1, 13.2, 13.3, 13.4, and all the minor updates in between, there's never been a better time to be on iOS. And now, we've got even more positive changes with the iOS 13.5 update.
Up until April 2020, the iPhone XR was, for many new users, the first entrance into the world of Apple because it was the cheapest iPhone model since the original iPhone SE. Now, the second-generation iPhone SE has shown up at the same initial starting price as its predecessor, giving budget-friendly buyers another choice.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.