With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there.
You get a snap from a friend, per usual, but what's this? The lens they're using is actually really cool. Of course, you want to try it out for yourself, but don't bother searching Snapchat's enormous library of lenses to find the AR effect. Instead, there's a simple way to instantly test it out, right from the original snap itself.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doing well and only continuing to grow.
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.
In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Since starting as a simple messenger with self-destructing pictures, Snapchat has grown into a full-fledged social media platform. As features were added, new permissions were requested, and we're all probably guilty of just tapping "OK" to try out the latest and greatest. But at some point, it's a good idea to review your settings to see what personal data you're putting out there for all to see.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
While it's easy enough to make yourself invisible on Snap Map, nothing is quite as private as not having a Snapchat account at all. Whether you're concerned about your privacy or you simply never signed up for the social media platform, Snapchat's web-based map is an easy way to check in on what's happening in your area and beyond.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Snapchat is rolling out some awesome new features in their update today. The major update comes just two weeks after the company's premiere of backdrop, snap shopping, and voice clip features. They rolled out two new features this time, Multi-Snaps and the Tint Brush.
There's nothing more fun than unlocking a hidden Snapchat filter or lens and beating everyone to that perfect first selfie. So when a new filter or lens comes out, like the current Uganda Knuckles one, it's always interesting to see how things will turn out.
Microsoft, even being Apple's fierce competitor, is no stranger to producing iOS apps—in fact, they've made 94 of them. But their latest iOS app may be their silliest yet: a goofy photo editor named Sprinkles.
Facebook released a new app in November 2016 that aimed to compete directly with Snapchat, but it was only officially available in Brazil—and still is. The app, called "Flash," is so much like Snapchat that it's not even the slightest bit of a stretch to call it a clone.
Facebook Messenger is getting ready to roll out a Snapchat-esque feature that will let users send messages that self-destruct after a certain amount of time, so you'll have an extra level of security when you need to send sensitive financial information or, more likely, risqué texts or images.
Snapchat began rolling out a massive update on March 29th, dubbed Chat 2.0, that gives users a plethora of new features, basically transforming Snapchat into an all-purpose messaging app.
In this Software video tutorial you will learn how to create a vector RSS icon in Illustrator. Open illustrator and open a new document. Select the ‘rounded rectangle tool’ from the rectangle menu. Click and drag to draw a rounded square. Select the gradient fill on the left side and change the color to orange on the right side and make it dark to light from top to bottom. Next grab the corner and turn it around 180 degrees. Move the picture to one side and select the ellipse tool. Draw a...
In this Electronics video tutorial you will learn how to Email photos from your iPhone. This is really very easy and simple to do and takes practically no time. On your iPhone go to the camera icon and tap on it. Then find a picture that you want to email. Then tap on the little icon on the lower left of the screen as shown in the video and then select email photo. Then you put in you want to send the photo to, type in a subject and add some text if you want. And the final step is to tap ‘s...
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.
Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
