On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Despite the fact that Snap Inc.'s Spectacles weren't the hit some were expecting, the company is nevertheless taking another swing at it by releasing an updated version.
Instagram is no stranger to stealing features from Snapchat. Stories, originally a Snapchat invention, feels more at home with Instagram today. Now, Instagram is attempting to repeat this feat with nametags, a way to quickly add new friends akin to Snapchat's Snapcodes.
While Instagram users can attach links to images, they can only do so in stories, and only if they meet the special requirements that most users cannot obtain. Snapchat, on the other hand, lets anyone add a link, and it can be done in regular snaps and in your story. This feature has only been around since July 2017, so you may have missed it and not even realized it was a possibility.
Along with the awesome early-2018 addition of Giphy GIFs in Snapchat, you can now share other people's Snapchat handles and tag them in a way that lets others reach those people easily — something you couldn't do before in the app.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
In the shadow of Facebook's announcement for third-party app development on Messenger, the company has announced the release of a whole new application called Riff, a creative tool for making videos with friends.
While Snapchat's latest update brought messaging and video chatting, it also ruined something for us softModders—KeepChat. With KeepChat, we were able to save pictures and videos sent to us without the other person being notified. It was pretty slick, and I was beginning to miss it.
The allure of Snapchat is that all pictures and videos sent through the app vanish a few seconds after being sent. They're completely obliterated not only from the phone, but from the Snapchat server, as well. The popularity of the application has even incited Facebook to release its own real-time picture and video messaging application, aptly titled Poke. One of the biggest criticisms (besides the wave of recent security issues) of Snapchat is that even though the messages self destruct and ...
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now take a short ride along thanks to a new Snapchat Lens.
First of all you have to open the 'notepad'. Now you have to type in "<html>" in first line. Write "<head> in second line. Write "<title>this website contains text wrapped around images</title>". In the fourth line you have to type '<body bgcolor="#999999">'. This shall add a light orange color. Now find out the name of the image. Here the name of the file is 'image.png'. Then in the next line you have to type in "<img src="image.png">this text should hopefully wrap around the outside of the ...
For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Over the years, TV has become more of a solo activity than ever before. It is exponentially more difficult to discuss the latest shows with friends since platforms like Netflix just release all episodes at once. Luckily, Snapchat makes it easy to keep your pals in the loop on what you're watching, so they can pick up the remote and do the same.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
This week's crop of Snapchat lenses is jam packed with pop culture, and spot-on examples at that. Post Malone and Famous Dex are super hot right now, and there's a ton of buzz surrounding Arrested Development's latest season.
One word to sum up this batch of Snapchat lenses: complex. Lens creators like ApocTheLegend and Jinnie the Wew have been at it long enough to start making some really cool stuff, stretching the limit of what's possible using Lens Studio. I'm really looking forward to what they continue to pump out in the future.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
One of the most popular things to do on Snapchat is to earn a Snapstreak. This occurs when you and one other friend have sent snaps (not chatted) to each other within 24 hours for at least three consecutive days. One you've passed the three-day mark, then you and your friend will receive a fire emoji next to your names.
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profile picture). Taking its place was a clone of Snapchat's Stories feature, continuing the social media giant's recent trend of shamelessly copying Snapchat.
Accompanying Snapchat's core features, like editing snaps and applying filters to them, is Bitmojis. These are small avatars that you create in your own likeness and use all throughout Snapchat. Formerly, there were two "styles" that you could pick from to make your Bitmoji: Bitstrips style and Bitmoji style. But Snapchat has a third style now that will redefine the way you use Bitmojis.
