Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Apple made headlines last month when it announced it would acquire the popular application Workflow. Now, the company should be making waves again with the news that they will reimburse customers who purchased the app.
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
In mid-November, Vuforia officially released Vuforia 6.1, which has full support for the Microsoft HoloLens. They also released their AR Starter Kit to the Unity Asset Store, which contains scenes that show you how to use Vuforia features. While I have yet to find any confirmation, I believe it is safe to assume that the AR Starter Kit will work with the HoloLens. I already had a Vuforia tutorial planned for this week, so as soon as I know for sure, I will begin working on it.
China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 million in its Series C financing.
Microsoft recently announced that they're producing HoloLens units fast enough to keep up with demand, which means you can acquire up to five dev kits right now—if you've got the $3,000 fee for each one.
In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first.
The highly anticipated VR headset hasn't been on the market long, but there's an issue that has some consumers, and even government officials, concerned about the Oculus Rift. You probably guessed the issue surrounds privacy and the extensive, not-so-secret way that it's collecting your personal data. The privacy concerns came about as various customers and media outlets took notice of the rather lengthy Terms and Services that pop up once you strap yourself into the Rift headset.
Microsoft announced Wednesday morning that it has entered into an agreement to acquire SwiftKey, makers of the SwiftKey predictive keyboard and its SDK that runs on over 300 million Android and iOS smartphones, for about $250 million.
With the purchase of my new Apple Watch, the days of striving to be a James Bond-like spy have never been closer to fruition. Granted, talking to your wrist in public can look pretty pretentious, and I may very rarely do it, but let's get real—you look like 007!
Sitting at home alone on Friday night, I'm often in the mood to watch something more recent than the offerings on Netflix, Hulu, or Amazon Prime Video. And since the demise of video rental stores, that leaves me with browsing through the Redbox catalogue, then strolling down to the nearest 7-Eleven to pick up my movie.
In previous guides, we showed you how to easily tweak your Google Keyboard by using various colors and shapes, installing an Android L theme, or adding a convenient number row to its main display. And now, you can add another Google Keyboard theme to your arsenal by making it look like your iOS friend's iPad or iPhone keyboard.
With Google's latest version of their mobile OS, Android L, the most notable aesthetic difference is the newly introduced Material Design concept that will soon be ever-present through the interface. The objective of this bold design is to create "hierarchy, meaning, and focus," as described by Google, and the deliberate choices of color and white space "to create immersion and clarity."
A banner alert for notifications is like the Robin to our iPhone's Batman—they're taken for granted and don't really get the recognition they deserve. Yes, they can be disruptive at times, but just like Robin, they can be necessary for getting things done.
Make a kid-friendly cake for Halloween this year. Kraft teaches you how to make one "monster" of a cake, sure to top and snacks acquired during trick or treat. This howling good treat will keep your guests guessing, because it only "looks" like a cake. Watch the Kraft Kitchens Expert create this easy and delicious surprise. Get the full recipe at Kraft Foods.
A CNC router machine is probably the most useful tool a hobbyist can own, but the price for a CNC machine on the market is way more than the average hobbyist is willing to spend. You can build your own CNC with very basic tools, little knowledge of machinery, mechanics, or electronics, but be warned, these machines are inherently dangerous, so wear the proper protection and use common sense. At the very least, read the instructions and precautions on every tool you use.
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Whether your palate runs to domestic or imported, a piece of cheese can be a real treat for the senses. Its smell, taste, and texture are all parts of its appeal. A big part of what makes that savory wonderfulness comes from the microbes in and on the cheese. Thanks to a team of researchers dedicated to studying those microbes, we have a better understanding of their importance to cheese and us.
Once we recover from the respiratory infection pneumonia, our lungs are better equipped to deal with the next infection — thanks to some special cells that take up residence there.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
The office of your physician, or your local hospital, is where you go when you need medical care. But it could also be where you could pick up a life-threatening infection.
Even as health authorities describe the symptoms of Zika infection in the general population as mild, a new surveillance study finds serious side effects are more common, and serious, than previously thought.
A terrifying antibiotic-resistant superbug, one thought to only infect hospital patients, has made its debut in the real world. For the first time ever, the superbug carbapenem-resistant Enterobacteriaceae (CRE) infected six people who hadn't been in or around a hospital in at least a year, and researchers aren't sure how they got infected.
The presence of certain bacteria can indicate whether the vaginal tract is healthy or not. It could also impact the likelihood of acquiring certain sexually transmitted diseases, like HIV, a new study suggests.
To much of the United States, Zika seems like a tropical disease that causes horrible problems in other countries but is nothing to be worried about stateside. It may make you rethink your beach vacation abroad, but not much more than that. However, if you live in Florida or Texas, the possibility of getting a Zika infection where you live is real — and local outbreaks are more and more a possibility.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
