Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Russian cyber disinformation campaigns have many missions, but one of particular interest is using technology to monitor, influence, and disrupt online communications surrounding culturally sensitive topics or protests. The ability to watch these events, and even filter positive or negative tweets to amplify, gives rise to the ability to execute a number of disinformation campaigns.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
The next big event Apple is holding is WWDC 2018, its Worldwide Developers Conference, is about to happen. If you want to see the first glimpse of iOS 12 for yourself, as well ARKit improvements, Apple Watch news, and maybe even some macOS announcements, here's how you can tune into the event right at home from your computer or mobile device.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
US blood banks have assured the American public that they have the tools to prevent a Zika contamination, despite the rapid spread of the disease.
There have been mumps outbreaks in three different US colleges so far this year as instances of the illness are on the rise, according to the Centers for Disease Control and Prevention (CDC).
Uber's driverless cabs began picking people up in Arizona in February, after its attempt at a pilot test in San Francisco. Now, one of these cars has been in an accident, and that's just the tip of the iceberg.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Intel, the company which is mostly known for creating computer processors, once again showed off their Project Alloy "merged reality" experience, this time during their CES 2017 press conference. Intel's Chief Executive Officer, Brian Krzanich, stated that they will be "productizing" this tech with their partners in the fourth quarter of 2017.
And so it begins... CES 2017 is upon us! This is a very exciting time for those who are looking out for the newest innovations and releases from the world of technology. I said this was going to be a fun week, and here we start it with a bang from smartglasses developer Osterhout Design Group (ODG).
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
We've all been there. You're driving along with Google Maps pointing the way when you get a call from your friend asking you how much longer it'll be until you show up. You try to offer some lame excuse about how something came up last-minute, but you're interrupted, quite rudely, by Maps's voice guidance. The voice butts in again, and again, and again, to the point that you consider having Maps navigate you to the nearest cliff so that you can drive off it.
If your smartphone is ever lost or stolen, it's a terrible experience. If you file a police report, chances are the responding officer will need your device's IMEI or MEID number if you want to stand a chance of getting it back. Same goes for making an insurance claim on a lost or broken phone, so it's definitely important to have this unique identifier handy.
We've all been there: facing a lengthy, complex word that ignores the phonics we were taught in elementary school, unsure of not only its pronunciation, but also its meaning. These words, from autochthonous to esquamulose, are both terrifying and impressive. After all, if someone knows how to use them—and even say them—they must be quite smart. Yet before you begin stuffing every email and presentation with verbose prose, you might want to reconsider what others perceive to be intelligent.
Welcome back, my greenhorn hackers! Lately, much of the discussion here on Null Byte has revolved around evading detection and not getting caught hacking. Several of you have written me asking for a series on evading detection and forensics, and while I began a series 5 months ago on just that, we have changed hacking platforms from BackTrack to Kali, which has a much more highly developed forensic toolset.
Walking the streets at night can be uncomfortably dangerous. In 2010, there were 32,885 motor vehicle deaths in the United States. Of those, roughly 13%, or 4,280, were pedestrians. Two-thirds of those pedestrian deaths occurred at nighttime. Along with darkness, drivers also have to deal with rain and other harsh weather conditions. Combined, all of these factors can be very dangerous for anyone taking a walk at night. As it happens, pedestrian deaths are on the rise since 2009.
As a kid, I was always interested in what was beyond our world. I remember lying down on the top of my dad's car and watching the stars for hour, gleefully excited whenever a shooting star streaked across the night sky.
Who doesn't love cartoons? Whether you want to take up a creative hobby over the holidays, learn animation for an exciting new side hustle in 2021, or buy the dream gift for the person in your life who loves all things animated, this deal is one to take advantage of today. Right now, you can pick up The Ultimate Cartoon Animator 4 Pro: Windows Bundle — with an amazing 74% discount — for just $49.99 (regular price $196).
