If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's partnership with Cochlear, as the two develop a new cochlear implant sound processor for iPhone.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
The number of Legionnaires' cases in New York over the last couple weeks has led to concern and recommendations of caution for those at risk.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
A baby with severe Zika-related birth defects was born in San Diego County this week, prompting officials to urge pregnant women to avoid disease hotspots.
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Some Montana inhabitants have been making impassioned pleas to legalize raw milk this week. The debate took place during a hearing on House Bill 325, which was held by the Senate Agriculture, Livestock, and Irrigation Committee on Tuesday, March 21.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Surely you're aware of the Sony hacking scandal by now (here's a quick primer if you're not), as well as the multi-billion dollar company initially bowing to threats by canceling the Christmas release of the The Interview, the film at the center of the whole debacle.
A car is stolen every 33 seconds in the United States, and from that, the percentage of vehicles recovered in the first day is a whopping 52 percent. Over the next week, that number rises to around 79 percent, but after those initial seven days are up, it's unlikely the vehicle will be found.
Those of you who have attended a Steampunk convention in the last year or two may have heard of something called "Tea Duelling" and been intrigued.
At first, it seemed like a clever art installation housed on the web, but now we're not so sure... the Newstweek hack may indeed be legit.
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
Do price tags on mobile games give you pause? We get it. With so many freemium games out there, it's tough to justify spending three or four dollars on a game for your iPhone or Android device. That's why you wait for moments like this one, as both "Reigns" and "Reigns: Her Majesty" are aggressively on sale.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
The iPhone X ushered in the Swiss Army Knife-like Side button, which can perform numerous functions, such as summoning Siri and opening Apple Pay through click gestures. This has carried over into the iPhone XS, XS Max, and iPhone XR, so if you've upgraded to one of these devices from a Home button-equipped iPhone, you'll have to learn how to shut down your new device.
Google and Samsung are the biggest players in the Android world. Despite a rocky launch, Google's Pixel 2 XL became one of the premier Android devices of 2017, headlined by fast performance and a pure version of Android. Still, many users prefer Samsung's offerings, and their Galaxy S9+ is poised to be the phone to beat in terms of specs.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
