Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
A revamped Recent Apps overview is one of the most significant changes set to arrive with Android P when it touches down later this year. Incredibly, Samsung has beaten Google to the punch, and has made this feature available for all its Oreo-based Galaxy handsets courtesy of its Good Locks app.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
Talk about rapid-fire. Apple released the sixth beta for iOS 11.4 on Thursday, May 17. The update comes just three days after the release of iOS 11.4 beta 5, indicating that Apple is readily approaching the official release of the software. Apple has not issued an official iOS update since 11.3.1, which found its way to users over three weeks ago.
Despite numerous reports announcing its stateside arrival, "Final Fantasy Awakening" has yet to show up in the iOS App Store, much to the chagrin of millions of fans in the U.S. Unfortunately, the game seems to be stuck in soft-launch limbo, with no word as to when it'll land stateside. With a little hack, however, you can give this immersive game a try right now.
Apple released the fourth developer beta for iOS 11.4 on Monday, May 7, followed the next day with the public beta release. This update arrives just six days after the company seeded beta 3 to users, which fixed an 11.3 issue with 3D Touch, among other various bugs.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.
With the recent launch of the developer preview for Android 9.0 Pie, many are clamoring to get their hands on some of the new features. Unfortunately for most Android users, Android Pie will not arrive on their device until 2019. The good news is you can add one of Android Pie's biggest UI changes to your phone today with a simple app.
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
While millions eagerly await the arrival of the Galaxy S9 and all the new features it has to offer, we can actually get a glimpse of its capabilities right now — if we know where to look. The S9's home screen, in particular, is one such area that has new features we can preview now.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
We regret to inform you the former king of third-party keyboards, Swype, has officially retired on both Android and iOS. A few weeks ago, we noticed Swype's mysterious disappearance from the iOS App Store but had hoped it was just pulled temporarily, not gone forever. Unfortunately, Swype is no more, but there's something that's ready to take its place for you on your phone.
If you have an iPhone, you probably know that iOS 11 hasn't been the smoothest iOS version released, to put it lightly. We've seen bug after bug cripple the software's usability, many times within the Messages app. Now, yet another glitch has emerged to drive us crazy, one where just a simple Indian character can crash Messages as well as other third-party apps.
With Signal's class-leading end-to-end encryption, you can be sure your messages will remain secure as they travel to the recipient. However, once the message arrives, its privacy is completely dependent on the receiver, who could share it anywhere if they wanted. To patch this vulnerability, Signal added disappearing messaging.
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is poised to make some major waves in the coming months, as its phone should be arriving in stores this summer.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
A while back, we told you about NoChromo, a no-root ad-blocking browser based on Google Chrome's open source code base, Chromium. That browser was wildly successful, as it offered an identical interface to regular Chrome, but without any ads. Sadly, the developer abandoned NoChromo, but a new ad-blocking Chromium port called Bromite has been released to fill its void.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
With email, one size does not typically fit all. You have multiple email accounts, each for different purposes and with varying levels of importance, so it only makes sense to customize the way your phone alerts you to each account's incoming emails. Luckily, Outlook allows you to do just that.
It's long past time to face the facts: farts are funny. The first fart joke dates back nearly 4,000 years to the ancient Sumerian people. References to flatulence were also found in ancient Greece within the works of Aristophanes. (More like Aristo-fannies, am I right?) A standard in practical jokes, the whoopie cushion debuted way back during the time of the Roman Empire.
Both the Galaxy S8 and Galaxy Note 8 have Oreo beta software available in the wild at this point. We devoted a number of articles to covering what's new in Oreo and went into detail about the bugs and hiccups on both the S8 and the Note 8. Still, many people are left wondering — what's the difference between the Oreo builds on these two phones?
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
OnePlus just took the wraps off their new flagship smartphone, the OnePlus 5T. The phone has an impressive spec list, including a Snapdragon 835 processor, 6.01" FHD display at 2160 x 1080, 6 or 8 GB of RAM, 64 or 128 GB of storage, 3,300 mAh battery, and the awesome Dash Charging technology. This rapid turnover to a new device has many OnePlus 5 early-adopters angry and feeling duped.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
We've had a lot of fun digging into the Oreo update for the Galaxy S8. Thus far, we compiled a full list of the biggest changes and ran down some of our favorites. One of the most user-facing components on a smartphone is the camera. Samsung made sure to add some nice tweaks to the camera UI in Oreo too, bringing it more in-line with the camera on the Galaxy Note 8.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
When Apple announced the iPhone X, 8, and 8 Plus, they had a laundry list of new features to talk about. They discussed the improved camera, the new screen, wireless charging, and many other things, but they curiously failed to mention that they just matched one of biggest features Android has touted over Apple for years — fast charging.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.