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Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

How To: Download Maps & Navigation Routes for Offline Use in Apple Maps

Whether due to spotty cellular reception or just data that you want to save, popular navigation apps like Google Maps and Waze offer an offline feature that lets you navigate from one location to another in the absence of internet service. Apple Maps also lets you use its service offline on your iPhone, though the feature is not as straightforward as it is on its competitors.

News: New Magic Leap Gesture Documentation Offers Insight into How Hands Will Make Its Digital World Come Alive

As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.

News: Magic Leap Lands a New Investor from Europe's Media Sector

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.