Associate Marketing Search Results

Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.

News: What Huawei's Rumored Mobile OS Means for the US Market

Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.

Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.

News: Waveguide Developer Wins Big in New Round of Funding for Augmented Reality Displays

DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.

News: How Zero-Day Exploits Are Bought & Sold

Most of you already know that a zero-day exploit is an exploit that has not yet been revealed to the software vendor or the public. As a result, the vulnerability that enables the exploit hasn't been patched. This means that someone with a zero-day exploit can hack into any system that has that particular configuration or software, giving them free reign to steal information, identities, credit card info, and spy on victims.

News: Google Tells Samsung to Get with Its Program

Fresh off the heels of their latest agreement, Google and Samsung may soon be further aligned in their mobile technology outlook. The two tech giants signed a cross-licensing patent agreement, but that doesn't mean that Samsung was just going to start putting out stock Android devices. Quite the opposite really, as we saw from leaks of its new Magazine UX. The new user interface was shown during Samsung's presentation of it's latest Galaxy tablet at this years CES, and as reported to Re/code,...

How To: Root a T-Mobile G2 Google Android smartphone

Root your G2 the easy way with an app you can download directly from the Android market! Unlock your mobile phone's hidden potential by running custom ROMs, overclocking it, and even turning it into a wireless hotspot with WiFI tethering. For all of the details, and to get started rooting your own G2 cell phone, take a look.

How To: Mix a BCC and guavaberry colada

Don't you ever wish you could just get away? You know, just say sayonara to your marketing meeting and take the next flight to Cabo? Unfortunately for most of us those dreams stay dreams, but that doesn't mean you can't transport your taste buds to the Carribean with a delicious tropical drink.

How To: Use iMovie on the iPhone 4

iMovie has been the easiest-to-use movie editing software on the market for years, and with the iPhone 4 it has finally been brought to bear on a mobile device. Watch this video to learn how to shoot and edit video on the go with iMovie on the iPhone 4.

How To: Calculate growth ratios and market value ratios in Microsoft Excel

As you might guess, one of the domains in which Microsoft Excel really excels is finance math. Brush up on the stuff for your next or current job with this how-to. In this tutorial from everyone's favorite digital spreadsheet guru, YouTube's ExcelIsFun, the 11th installment in his "Excel Finance Class" series of free video lessons, you'll learn how to calculate the Earnings per Share EPS, Price to Earnings (PE), Dividends per Share, Internal Growth and Sustainable Growth ratios in Excel.