So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
For some, drinking raw milk is a way to get back to nature, improve family nutrition, and hedge against asthma and allergies. However, according to public health authorities, drinking raw or unpasteurized milk is a big mistake—even fatal. So what's the story?
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
There's been a whole lot going on at this year's Consumer Electronics Show, from the latest in virtual reality gear to televisions that continue to slim down while producing higher quality images.
Does your kitchen smell like a landfill? Try these simple steps to clean out the culprit. This video will show you how to safely clean a garbage disposal.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
For years, Samsung has been behind the curve when it comes to fast charging. Up to the Galaxy S10, most of their phones used the very slow Adaptive Fast Charging system. Whether it was the Galaxy Note 7 fiasco or some other reason, Samsung has been reluctant to push the charging envelope. Until now.
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
During Huawei's P30 smartphone launch event on Tuesday, the China-based company unveiled a surprise addition to its line-up: smartglasses.
If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
The idea of augmented reality isn't new, but the world of smartphones is looking to push it forward in a big way. As with any platform, both product demand and technological advancements have to catch up to the industry before it can become a viable solution for daily consumer life. Apple and Google are working to introduce the smartphone consumer to AR for the first time with basic features for now.
The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
The large, dome-shaped LiDARs that have become a fixture on driverless car prototypes are expensive and notably ugly. And yet, these unsightly devices should remain planted on driverless cars, even when they become available in commercial fleet services across the country in a couple of years.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to project an augmented computer onto any surface that you can interact with using your hands.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
