News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
YouTube's mobile live streaming feature is great for connecting with your audience in a more personal way than traditional videos provide. Audiences can view and respond to content in real time, and creators can do the same. While unfortunately not available to everyone — you need at least 100 subscribers — live streaming is possible, even with your smartphone.
Obviously this is just a teaser, and who knows how soon we'll see something like this in real life, but just go ahead and watch the video first before you continue reading.
The long standing popularity of 4chan has been due to the entirely anonymous setup. The site's anonymous community and culture has provoked media attention, in turn inciting larger audiences. On the other side of the spectrum is Facebook—popular for its connectivity and easily identifiable names. With the brush of keyboard stroke, you can be connected with your entire high school class in a matter of seconds.
The cost of movie tickets in North America are currently at an all-time high, but with so many great films coming out, just not going doesn't seem like a probable option. Luckily, there's more than a few resources on the Internet to help you mitigate some of those costs.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
It seems that every major social media platform is adding a "Go live" feature to their apps lately. Twitter, in particular, has been at the forefront of the live broadcasting craze for quite some time now.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
Virtual reality is all the rage these days, especially with devices like the Oculus Rift, Gear VR, and HTC Vive hitting shelves lately. But before any of those fancy, expensive headsets ever made it to the market, Google came up with a thrifty and inventive substitute in the form of Google Cardboard.
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.
The gold standard in any business is reaching the front page of Google. You need to get your brand in front of audiences. While it can seem daunting, it's not impossible when you master SEO best practices.
With the new iPhones coming out, many see the current mobile market as just another epic battle between Samsung and Apple. But let's not forget there are many other phones that run Android. And when you start to sift through the specs, one stands out as a competitive alternative to the iPhone XR, the LG G7 ThinQ.
Razer just made a big step into the mobile industry by releasing an absolute beast of a smartphone. The gaming-centric Razer Phone tries to provide the best experience for its target audience: Gamers. With that in mind, they created a top-tier device with some of the best specs available on Android. But how does it compare to the current spec champion, the Samsung Galaxy Note 8?
Smartphone cameras are so good nowadays that there's almost no reason to own a point and shoot. Once the megapixel spec race was finally settled (hint: more isn't always better), manufacturers started focusing on the quality of their camera sensors, which has led to a huge jump in color accuracy, dynamic range, and image clarity.
With the countless daytime talk shows starring and featuring doctors, nurses, and other medical specialists, discovering new ways to live a healthy life is just a remote click away. Although their shows might draw you in with incredible facts and mind-blowing secrets to weight loss success, it's important to take each televised recommendation with a bit of suspicion—most of these familiar faces aren't exactly telling the truth.
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
It's not so difficult to stay at home during the coronavirus lockdown when there's so much free entertainment to take advantage of. That seems to be the M.O. for many studios and streaming services, as they've made so many shows and movies available to the public for free. That said, they aren't running charities here. These deals won't last forever, so make sure to jump on board before it's too late.
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
Andrew Mucci, a New Jersey-based vlogger who is also Social Media Coordinator at Sennheiser, likes to use Instagram not only as a platform for the brand but also as a place to experiment with content on his own account.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.