Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality.
With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality.
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena.
Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games.
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
The NFT space is moving so fast that if you're not already engaged, you've probably already missed several history-making events.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.
One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all?
This week, developer Niantic began rolling out a new feature called AR Mapping to Pokémon GO that has bigger implications on the realism of augmented reality in mobile gaming and beyond.
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
Alongside the launch of Android 11, Google added a new feature to Live View, the augmented reality mode for walking navigation in Google Maps, that helps you find friends in AR. But even if you're not trying to meet up with somebody, you can easily access the AR mode and orient yourself to any location.
On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well.
In this video, viewers learn how to create augmented reality applications, using Papervision 3D version 2.0. Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with virtual computer-generated imagery - creating a mixed reality. To create augmented reality applications, users require the following programs and software: Adobe Flex Builder 3, TortoiseSVN and FLARToolkit. This video tutorial is not recommended for beginne...
The Nintendo 3DS comes with six AR cards that allow you to play the augmented reality games packaged with the device. Of course, if you were to lose the fragile paper cards or damage them in some way, you would be unable to continue playing them. It's easier and safer to carry constant access to the AR games by installing apps on your Android and Windows Phone 7 smartphones. Both apps are free and available through the smartphone app markets.
Augmented reality comes to the iPhone at least in the Yelp application. Check out this video iPhone tutorial and learn how to turn on this handy function. Now you can use Yelp on the go. Follow along with the steps and learn how to use the iPhone's Augemented Reality Yelp application.
Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh away, hiding actually-existing objects within a live feed.
Another innovative use of augmented reality - we've seen transparent walls, t-shirts that play Rock, Paper, Scissors, an iPhone operated video game drone; and now, a tattoo that comes to life. Just tattoo a simple "barcode", point a webcam at it, and a flying animated dragon will appear, hovering.
