The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Developers in the augmented reality industry got a lot of love this week.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
Like a scene from Charlie and the Chocolate Factory, this high-tech cookie offers 7 different flavors. The University of Tokyo's Tajuki Narumi and team presented the Wonka inspired augmented reality flavor-changing cookie at this year's SIGGRAPH computer graphics and animation conference in Los Angeles.
After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
