In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor.
