In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield.
As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
The Force is strong with Lenovo, who is working with Disney and Lucasfilm to deliver an augmented reality headset and lightsaber handle for the forthcoming Star Wars: Jedi Challenges game.
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
