AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented and mixed reality, could work with the Microsoft HoloLens as well.
Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime scene. If successful, the idea of a contaminated crime scene could be a thing of the past.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion?
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
The augmented reality feature in Pokémon GO is one of the key components that draw people in to the popular Android and iPhone game. Indeed, there's nothing quite like the sight of a Pokémon standing around in an otherwise uninteresting parking lot.
With the release of Apple's ARKit comes endless possibilities for education and learning. One of those possibilities is an AR rotating model of our solar system in your room, another is using AR to instantly know the nutritional value of food items.
The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announcements on the horizon.
Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a video camera.
