One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
